Icographic 10 (1976)

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Table of Contents

3	The significance of lsotype Michael Twyman
	The author discusses the pioneer work of Otto Neurath and his lsotype team. Neurath saw the need to establish conventions for picture language in order to make communi cation easier and more effective. Obviously, the major influence of the lsotype movement is seen most clearly in the field of graphic statistics but they also offered some important lessons in the way they approached communication problems.
10	lsotype in the USA
	As a brief supplement to Michael Twyman's article, we show some of the symbols designed in the United States by Pictorial Statistics (an American offshoot of the lsotype movement) in the 1930s.
11	Traveller's symbols Thomas R Hofmann
	The author outlines the history of the Institute of Design at Illinois Institute of Technology, from its founding in 1937 under Moholy-Nagy up to the present time. He reassesses the original Bauhaus approach to design and describes the many changes in emphasis that have taken place at the Institute. He also contends that, in spite of these necessary changes, the Institute of Design still represents a thriving, legitimate offspring of the original Bauhaus founded 56 years earlier.
12	Bauhaus and grandson of Bauhaus Robert A Manning
	The author believes that opportunities are being lost for a more painless introduction of international symbols for the traveller. He discusses why he thinks that graphic symbols should not be allowed to stand mute without some form of explanation as to their meaning.
14	Towards a more consistent English spelling JJ Dames
	The author, a Dutchman who has spent most of his life in Africa, discusses the problems of English spelling. He provides a timely reminder that the problems of English orthography should no longer be the sole concern of those who speak it as their mother tongue. Because of its primacy as a second world language, millions of people from all cultures are vitally interested in how its spelling might be reformed.
15	Towards a new alphabet Mohan S Kala
	Everyone is agreed on the need for a new set of alphabetic symbols that are both man and machine amenable. The author, who has been doing research in alphanumerics and metro logy, claims that his Fondijyal system fulfils both requirements.
16	The age of the symbol manipulating sensory cripple Peter Bartl
	The author presents some arguments for an education that gives as much attention to a child's visual sensory development as it currently gives to reading and writing.

17	RTA—The Transit Network Dick Feigler

18	First steps on a thousand mile journey—part1 Patrick Wallis Burke
	My own contribution is the first part of a longer article designed to give some descriptions of the Chinese writing system. My hope is to show that the Chinese written language offers the graphic designer some important insights into the nature of pictorial communication, and also forces one to consider the gains and losses of alphabetic writing.
26	Design education and standardization Ernest Hoch
	The author argues that for the student designer an understanding of the nature of standardization is vital. Standardization, far from being a break upon creativity, is a necessary prerequisite for any student who wishes to act responsibly as a designer. The concept of standardization touches upon the fundamental question of the relationship between freedom and restriction upon it, between creativity and a framework of constraints.
27	Correspondence

28	Problem solving in the man-made environment Michael McCoy
	The author describes an environ mental Education Project undertaken by graduates and staff of Cranbrook Academy, USA. The project involved the design and development of a curriculum and supporting teaching aids, on the theme The man-made environment. It is intended for use in the grades 6-9 in the state education system.