Programme

General schedule and programme

 

The Pasadena programme and schedule was designed to permit overlap between Professional/ Promotional Members and Educational Members on the second day, a schedule that included the AGM.

Members were invited to participate in all the components of the three-day event:

 Professional / Promotional Platform Meeting on 24 August and continued on 25 August

 AGM held on the afternoon of 25 August immediately after the Professional / Promotional Platform Meeting

 Educational Platform Meeting held on 25 August and will continue on 26 August

 

General Schedule

 

About the programme:

1) Discussion forum: membership issues
Discussion Forums are an opportunity for Members to connect with their colleagues from around the world and discuss common challenges. The Professional discussion forum will be on Membership issues (recruitment, demonstrating and communicating value, fee structures, etc.) 

2) Discussion forum: educational/professional bridge
Embedded within the AGM, Edu Members and Prof Members will have a chance to network and discuss freely topics of their choice.

3) Panel: Design & complexity
The Hong Kong Educational Platform Meeting stressed the need to train resourceful designers, capable of working confidently across disciplines. Yes, designers have always been ‘inter-disciplinary,’ in that we regularly combine disciplines to achieve an outcome. But we are also ‘multi-disciplinary,’ in that the design process allows us to work across and bridge disciplines, even those outside our expertise. Our Panel of emerging and distinguished designers and educators, will share their inter- and multi-disciplinary experiences, and discuss why this integration approach to creative practice is so powerful.

4) Serious play workshop: nuts to butter; a sustainable design exercise 
The sustainability paradigm is changing how we design: new rules, new methods, new strategies. In this workshop we will conduct an overly simplified, but nonetheless completely serious exploration of a life cycle informed design method. Workshop participants will be inspired to create innovative design solutions that meet sustainability goals.

Workshop facilitator Heidrun Mumper-Drumm, is a designer and Environmental Engineer, and teaches Design for Sustainability at ArtCenter College of Design and is Director of ArtCenter Sustainability Initiatives. She is actively engaged in research focused on integrating life cycle evaluation with design process.


5) Discussion forum: bilateral exchange
Discussion Forums are an opportunity for Members to connect with their colleagues from around the world and discuss common challenges. The Educational discussion forum will be on bilateral exchange (student and faculty mobility, sharing of resources, joint programs and workshops, etc.). The value of common experience is leveraged for the benefit of the Members. 
 

6) National design policy: presentations 
As a means of increasing global competitiveness and addressing sustainability challenges (both environmental and social), nations are increasingly turning to the design sector for solutions.  Conversely, designers look to governments to support their industry, and promote design locally, within the business and industrial sectors, and internationally. National design policies are an effective tool countries can use to develop a cohesive strategy.

 

Download the Pasadena Platform Meeting and AGM program at a glance here.

 


day 1 schedule and programme

Download the Pasadena Platform Meeting Day 1 Schedule here.

 

national design policy: presentations 

As a means of increasing global competitiveness and addressing sustainability challenges (both environmental and social), nations are increasingly turning to the design sector for solutions.  Conversely, designers look to governments to support their industry, and promote design locally, within the business and industrial sectors, and internationally. National design policies are an effective tool countries can use to develop a cohesive strategy. 

What constitutes a design policy, and how can design associations advocate for a national design policy?

At the Professional Platform meeting in Pasadena, the National Design Policy Work Group (NDP WG) reviewed the many forms national design policies have taken, from fully developed strategic plans, to ongoing programs executed by design centres, to precursor strategies, such as design awards programs, exhibitions, and manifestos. Participants from different countries attended the session and were encouraged to present on their own countries’ attempts at developing a policy or promoting design and/or the special challenges they face.

Lively discussions took place to solicit ideas on what sorts of resources design associations need when advocating at home for a national design policy or promotion program. Lastly, looking to the future, the group engaged in a brainstorming session on what stance we would like ico-D to take on encouraging governments to engage the design sector in developing effective solutions to global issues.

 

communicating the value of Design: presentations
 
Design is Valuable. Communicating the value of Design to different target audiences is challenging. Clients, end-users, media, government, etc. - have very different perspectives, requiring different approaches and designers themselves often are not effective conveyors of the "value of design" message. It is also difficult to define, as design function can vary from all types of sectors of industry and target markets. We, as designers ourselves, do we know how valuable design is? If so, how do we communicate this value?

 

At the Pasadena Platform Meeting, an ico-D CVD Work Group examined the different approaches and knowledge that is needed to effectively address various stakeholders in the public and private spheres regarding the design profession. It aimed to help design communities articulate their message in the most effective way possible using relevant data and evidence.

 

Speakers: Zinnia Nizar Sompie (Indonesia), Gabriela Mirensky (US), Rita Siow (Australia), Rebecca Blake (US) & Zelda Harrison (S US), and David Grossman (Israel). All Platform Meeting participants will be invited to comment and contribute to the discussion.

 

day 2 schedule and programme

Download the Pasadena Platform Meeting Day 2 Schedule here.

 

day 3 schedule and programme

Download the Pasadena Platform Meeting Day 3 Schedule here.