DUTCH MATCH: DESIGN INDABA IS MATCHMAKING VENUE
commercial partnerships feasible between Dutch and South African
designers or design agencies? The 'Dutch Match' matchmaking event
initiated by BNO intends to demonstrate that that is indeed the case.
The aim of this commercial mission is to develop potential partnerships
between Dutch and South African design agencies. In addition, a project
will be launched to boost the exchange of talented young designers from
the two countries. The mission is partly the outcome of the 'Holland -
South Africa Line in Design' market research that former BNO chairman
Peter Kersten carried out in 2006. BNO is organising the project
together with the SANEC (South African Netherlands Chamber of
Commerce). The project is enthusiastically supported by the Dutch
Premsela Foundation for promoting the development of Dutch design, the
Dutch embassy in Pretoria and the Consulate General in Cape Town.
Why Dutch Match?
It is anticipated that there could be specific interest in Dutch expertise such as museum and exhibition design, complex signposting systems, retail, export product and packaging design, complex forms and other visual design. Whereas Design Management could be a point of interest for the South African design enterprises, outsourcing particular aspects of designprojects to South African Design agencies could be interesting for the Dutch. Design standards and quality of organisation are well developed in South Africa. South Africa also has a good ICT infrastructure and there are no problems due to time differences between the two countries. Dutch Match will give Dutch enterprises an opportunity to learn a lot from South Africa's experience with cultural diversity. But the event's greatest merit will be to encourage the participants to push back their frontiers by learning more about an entirely different design culture and drawing inspiration from it.
The following Dutch agencies have meanwhile registered for participation in the project: CMK, Principion, Opera Ontwerpers, VBAT, Joost Alferink, De Designpolitie, Van Gog ontwerpers, Proforma, MATTMO, Dietwee, Eden Design, Keja Donia, Koeweiden Postma, Dedato, Brandnew Design and Wit Design. In South Africa around twenty agencies have expressed an interest in the project.
For further information please contact:
BNO, Association of Dutch Designers
Rita van Hattum
T: + 31 (0)20 6244748
SANEC, South African-Netherlands Chamber of Commerce
Mark Agterdenbosch or Brenda Bakker
T: + 31 (0)70 347 0781
'O Brien Hunter & Associates
T: +27 12 342 8380/1
SANEC, SANEC, South African-Netherlands Chamber of Commerce
T: +27 (0)11 263 5800
T: + 27 72 4492455
About BNO and think
The BNO, and 'Dutch Match' partner, think, are professional Members of Icograda.