29 March 2006
Essen (Germany) - The design symposium make up your mind looks into the daily and specifically design related factors, interconnections, and impacts of decision making.
Essen (Germany) - The design symposium make up your mind, organised by the women designer's forum (registered association), looks into the daily and specifically design related factors, interconnections, and impacts of decision making. The symposium allows us to take a glance at how decisions are made.

Making decision means motion. If the chosen direction has been the right one, always shows later. Making decisions always means to take over responsibility and to bear the consequences. In all aspects of our daily life we constantly have to and want to come to decisions.We make decisions concerning our own as well as others' lives. And we have to deal with the fact that decisions are made about us, possibly without our consensus.

Making decisions means renunciation. In favour of one decision we have to give up on other possible solutions, remaining uncertain of which one would have generated the better result. In the process of making decisions, there are often various groups with various points of views involved. In order to reach a sustainable decision it is generally necessary to have a clear vision of how we can come to a compromise, which is constructive.

Making decisions is a challenge because there are multiple layers of influencing factors. The same mechanisms are ruling in the political context of small companies as well as in larger corporate business groups, in the context of professional life and in our daily lives: hierarchies define the grade of power often regardless of knowledge and competence or the lack of the same.

The annual conference of the women designer's forum will shed a light on the aspects of decision making which are specifically relevant to design.

The creative process of designing is characterised by constant decision making. Designers depend on their willingness to make decisions and to carry the involved risks. The circumstances of design projects often remain unclear. It is hard to work efficiently with aims not necessarily being clearly defined, hierarchies often not being transparent and the genuine motivation of the client kept in the dark. Frequently it is the designers who have to create the sound foundation for an efficient co-operation by asking questions, challenging and completing the briefing.

Designers create the facts on which decisions have to be made, by the designers themselves, by the involved teams, by the clients and finally by the market. In order to pave the way to a constructive compromise they have to convey facts and contents while standing in the cross fire of very different needs: The demand on efficiency, products that are in line with the market and economical success collide regularly with the wish for innovation, perfectionism, understanding of artistic quality and intention. Repeatedly even the decision-makers do not agree on the general priorities. Rarely objective and foreseeable aspects alone lead to a decision. Personal taste and emotional aspects are playing a considerable role. Designers have to allow for those mechanisms in order to be judged successful on their results.

For further information please contact:

designerinnen forum e. V.
Gesch ftsstelle
Bernadottestr. 182
D-22605 Hamburg
T: +49 40 890 11 68