03 September 2004
Brussels (Belgium) - Soon to start travelling: a unique international exhibition on design from the Netherlands.
Brussels (Belgium) - Soon to start travelling: a unique international exhibition on design from the Netherlands. 'The foreign affairs of Dutch Design' boasts the successes that Dutch designers and design agencies have achieved abroad. The wayfinding system of bureau Mijksenaar on airports in the USA, the Bugaboo, the campaigns for Diesel by KesselsKramer, the stamps of Dick Bruna for the Japanese postal services, the lingerie by Marlies Dekkers: all that will be on display on various locations throughout the world in the next two years.

The initiative for the international traveling exhibition of Dutch design was taken by BNO, the Association of Dutch Designers, and Premsela, Dutch design Foundation, supported by EVD (a department of the Dutch Ministry of Economic Affairs). The foreign affairs of Dutch Design is a welcome response to demands from foreign organisations and Dutch outposts for a contemporary presentation of Dutch design.

The exhibition will have its premiere in Studio 95 (the Old Truman Brewery) from 23 to 26 September 2004 as part of the London Design Week at the invitation of the Dutch embassy in London. It will be open in the Netherlands in the Glaspaleis in Heerlen from 8 October to 3 November 2004. The Glaspaleis, designed by architect Frans Peutz in 1935, has just undergone major refurbishment. Thanks to its central location in the European Maas-Rijn area, it offers excellent access to visitors from the Netherlands, Germany as well as Belgium.

Gilian Schrofer (formerly active for Concrete and well-known for the Amsterdam Supperclub and De Lairesse pharmacy) is responsible for the exhibition design. Design historian and publicist Toon Lauwen (responsible for, among others, the Roadshow Dutch Graphic Design and the publication Dutch Design in the 20th century) will be the editor and curator. He is assisted by a selection committee consisting of Gert Hans Berghuis, designer, partner of the Fabrique design agency, Emmy of Gool, designer at Mountain Design, Ronald Lewerissa, designer/founder of design agency Flex/the Innovation Lab, Roelof Mulder, graphic designer; Gilian Schrofer, designer and Marcel Wanders, designer. Graphic design is by Thonik, noted for Visual Identity at the Utrecht Centraal Museum and the Amsterdam Museum Night).

The Foreign Affairs of Dutch Design is organised by BNO. With thanks: BurhmannUbbens Paperdesk and PlantijnCasparie.

The travelling schedule for the exhibition will be published on and

For further information please contact:

Rita van Hattum at BNO
T: +31 (0) 20 6244748