2011 SEGD Design Awards celebrate the best in environmental graphic design

03 June 2011
Washington, DC (United States) – Projects ranging from a multi‐million dollar, high‐tech world exposition pavilion to a lowbudget supergraphics paint job at a middle school are top winners in the 2011 SEGD Design Awards, the annual program honouring the best in communication design for the built environment.
Washington, DC (United States) - Projects ranging from a multi‐million dollar, high‐tech world exposition pavilion to a low budget, super graphics paint job at a middle school are top winners in the 2011 SEGD Design Awards, the annual Icograda endorsed program honouring the best in communication design for the built environment.

The dramatic range of project types, budgets, locations and clients represented in the 2011 program illustrates the impact that environmental graphic design has on the built world - and how EGD can impact the way people perceive and use public spaces, says John Lutz, chair of the 2011 SEGD Design Awards jury.

"In a field of more than 450 excellent entries, the Design Awards program showed us how far the reach of EGD has extended," says Lutz, principal of Selbert Perkins Design. "In addition to projects from expected venues - museums, sports facilities, corporate environments, and hospitals - we saw innovative graphics for parking garages, parks, schools, and even churches."

Above: Forgotten Cities Hiking Trails (Syria), PenguinCube SAL, photo: segd.org

The winning projects were not only highly functional as signage, wayfinding, or exhibition design systems, but were often fully integrated into the environment, adds Lutz. "The jury gravitated toward projects that used the entire environment to communicate. It wasn't enough to be a functional object in space; we recognised projects that found innovative ways to activate the environment."

The 28 winning projects represent a diverse, international array of work including the technology‐rich Shanghai World Exposition pavilion, the MAXXI National Museum in Rome, a sculpture park installation in Labin, Croatia, and innovative parking garage graphics in New York. For the third year in a row, the SEGD Design Awards received a record‐breaking number of international entries.

Above: Macquarie Bank Ltd. Headquarters (Australia), EGG Office photo: segd.org

The 2011 program was juried by a multidisciplinary team representing architecture, environmental and experience design, exhibition design, interaction design, graphic design, and retail and healthcare environment planning and design. In addition to Lutz, the jurors included:
  • Tim Fendley, principal of Applied Information Group (London, United Kingdom)
  • Steve Henri, director of design and development for The Taubman Company (Bloomfield Hills, United States)
  • Edwin L. Hofmann, associate vice president of design for Limited Brands (New York, United States)
  • Kate Keating, principal of Kate Keating Associates (San Francisco, United States)
  • Sarah Kirchoff, 2010 SEGD Design Awards student winner (Rochester, United States)
  • Douglas Morris, principal of Poulin+Morris (New York, United States)
  • Robert Probst, dean of the College of Design, Architecture, Art, and Planning, University of Cincinnati (Cincinnati, United States)

Above: Maxxi National Museum of XXI Century Arts (Italy), ma:design SRL, photo: segd.org

The jury selected seven Honour, 19 Merit, and two Jury awards. The winners were recognised during a 2 June presentation and luncheon during SEGD's 2011 Conference+Expo+Awards, 1‐4 June in Montreal.

2011 SEGD Honor Awards

  • Dream Cube: 2010 World Expo Shanghai Corporate Pavilion exhibition and environment design (Shanghai), by ESI Design
  • Forgotten Cities Hiking Trail signage (Aleppo, Syria), by PenguinCube SAL
  • Macquarie Bank Headquarters signage and graphics (Sydney, Australia), by EGG Office
  • MAXXI National Museum of XXI Century Arts signage (Rome, Italy), by ma:design SRL
  • SKIN at the Pavilion of Knowledge (Lisbon, Portugal), by P‐06 Atelier and JLCG Architects
  • Urban Tales Shadow Typography (conceptual/Wellington, New Zealand), by Katie Bevin
  • White Road: Waiting for the Rain Installation at Dubrova Sculpture Park (Labin, Croatia), by Studio Rašić

Above: Skin - Pavilion of Knowledge (Portugal), P-06 Atelier, JLCG Architects. photo: segd.org

2011 SEGD Merit Awards

  • Achievement First Endeavor Middle School environmental graphics (Brooklyn, N.Y.), by Pentagram
  • ASICS Australia environmental graphics (Sydney, Australia), by THERE Design
  • Branded Environment, Confidential Client (New York), by Ayers Saint Gross
  • Casa do Conto/House of Tales environmental graphics (Porto, Portugal), by R2 Design
  • Change Elevators, University of Washington (Seattle, Wash.), by University of Washington School of Art, Division of Design
  • Chapel of the Holy Spirit environmental graphics, Sacred Heart University (Fairfield, Conn.), by Sasaki Associates
  • Design Museum Holon signage and wayfinding (Holon, Israel), by Adi Stern Design
  • Dis(Solve): The Japhet Creek Project environmental graphics and interpretives (Houston, Texas), by University of Houston School of Art Graphic Communications Program and Gerald D. Hines College of Architecture
  • Eero Saarinen: Shaping the Future exhibit at the Museum of the City of New York (New York), by Cooper Joseph Studio
  • First National Bank, Metro Crossing Branch environmental graphics (Council Bluffs, Iowa), by RDG Planning & Design
  • IDSA Annual Meeting environmental graphics (Portland, Ore.), by Ziba Design
  • Palmetto Health Children's Hospital wayfinding and graphics (Columbia, S.C.), by Stanley Beaman & Sears
  • Parking Garage graphics at 13‐17 East 54th Street (New York), by Pentagram
  • Science Storms exhibit at the Museum of Science and Industry Chicago (Chicago), by Evidence Design
  • Site Safety Installation graphics (New Zealand), by Studio Alexander
  • University of Technology, Sydney, environmental graphics (Sydney, Australia), by BrandCulture Communications
  • VeloCity bicycling master plan (Seattle, United States), by Erin Williams
  • Water Formula headquarters environmental graphics (Lisbon, Portugal) by P‐06 Atelier
  • X Exhibition graphics and identity (Shenzhen, China), by SenseTeam

2011 SEGD Jury Awards

  • Chanel Media Installation (New York), by Apologue
  • JWT Headquarters environmental graphics (New York), by EGG Office

For more information, please contact:

Pat Knapp,
Director of Communications
1000 Vermont Ave., NW
Suite 400
Washington, DC 
20005 United States
T: +1 513 751 1383
F: +1 202 478 2286

About SEGD

Founded in 1973, SEGD (the Society for Environmental Graphic Design) is the global community of people working at the intersection of communication design and the built environment. Through educational programs, research, and publications, SEGD's mission is to provide learning opportunities and resources for professionals involved in EGD, promote the importance of the discipline in establishing place and continue to refine standards of practice for the field.