16 December 2001
Prague (Czech Republic) - An international Conference on the theme of "Identity/Integrity", organised by Icograda will take place in Brno, Czech Republic.
Prague (Czech Republic) - An international Conference on the theme of "Identity/Integrity", organised by the International Council of Graphic Design Associations (Icograda) will take place in Brno, Czech Republic on 18 and 19 June, 2002. This conference will be the first of its kind in Eastern Europe where important needs in the field of Corporate Identity have been identified.

Exploring a new course
This conference will explore a new course in terms of corporate identity - defining new approaches, integrating new values and taking the lead in terms of design development and vision. It will bring new perspectives to corporate identity, as the result of the realisation that the concept of corporate identity as praised in the '80s and '90s is no longer valid - due to rapid changes and crises in world social, cultural and economic structures. As stated by the organisers; "It's time for ethics to join aesthetics. It's time for integrity to balance identity."

Prominent specialists in Corporate Identity
The lecturers include: Wally Olins (Wolff-Olins, United Kingdom), David Berman (David Berman Design, Canada), Ahn Sang Soo (Korea), Keni Windsor (SiegelGale London and Tel Aviv), Charly Fresh (MetaDesign, Germany), Ashley Booth (Ashley Booth Design , Norway), Ales Najbrt (Studio NAJBRT, Czech Republic) and Bo Linneman (Kontrapunkt, Denmark.)

A conference translated into 4 languages!
The target audience for the conference will be designers as well as
companies and institutions. In order to reach as wide an audience as possible, the conference will be translated into 4 languages: Czech, English, Russian and German.

In the Centre of Europe
The Icograda Conference will be held concurrently with the 20th Brno Biennial, as a part of an exciting week of design events at the 'centre of Europe'. The Conference venue will be the Brno City Theatre. Brno is the second largest city in the Czech Republic and is located at the centre of Europe, 200 km from the capital city of Prague. Brno is 100 km from Vienna (Austria) and 100 km from Bratislava (Slovakia). Conference attendees will benefit from the affordable world class amenities, and the renowned hospitality, that Brno offers its visitors.

Attractive Entry Fees
Entry fee is $300 USD. Early bird rate (until 31 March 2002) is $250 USD. Attractive group rates* that will make this conference one of the most affordable of its kind can be obtained on request at

* The seats available at group rates will be limited and sold on a first come first served basis.

For further information please contact:

Marco Agency
Pavel Marek
T: + 420 5 435 235 66
F: + 420 5 435 235 72
W: www.brno.icograda.org

Further information concerning this conference can be obtained on Icograda's website at www.brno.icograda.org or at www.brno2002.cz