DMI to host 'Re-Thinking ... the future of design' conference

11 March 2010
San Francisco (United States) - Due to the success of last year's Re-Thinking ... Design conference, Design Management Institute will host 'Re-Thinking ... the future of design' from 16-17 June 2010, taking it up a level and looking to the future.
San Francisco (United States) - Last year's Re-Thinking ... Design conference was a huge success for Icograda Affiliate Member, Design Management Institute (DMI), and the design community. Due to the demand created by last year's success, DMI is doing it again. From 16-17 June 2010,  'Re-Thinking ... the future of design' will take it up a level and look to the future.

Returning are last year's influential co-chairs to host the event, Roger Martin, author of the acclaimed new book, The Design of Business: Why Design Thinking is the Next Competitive Advantage, and Darrel Rhea, well-known author and design opinion leader.

DMI's Design/Management Thinking conversational-format conference will move beyond philosophical arguments on design thinking: it will grapple with the real changes in the expectations that all types of organisations are beginning to have about the designer's potential level of contribution - and the implications for you as a professional. What do you need to learn to take advantage of the shift in the definition of Design? What's coming next? Bring your own questions and issues to the conversation and raise points what you find meaningful in this important discussion.

A cast of world-class thinkers will drive the dialogue about how design is changing. Content will include leading-edge practices from the point of view of executives who are applying design thinking to transform their organisations. Corporate design managers will talk about whether their role is really changing or not. Hear from the best in both the design world and business and design education as they discuss what is changing in the field, and the dramatic response from academic institutions. And, illuminate how the new thinking is changing the face of social innovation with some front-runners doing large scale experiments.

DMI in San Francisco

This year's event will be held in the stylish and elegant W San Francisco hotel, located in the heart of the SoMa district, next to the San Francisco Museum of Modern Art and across from the beautiful Yerba Buena gardens. Come ready to explore and experience!

Early registration is now open. Sign up by 15 April and get the early discount! Look for speaker announcements on this page in the coming weeks.

Visit DMI's website for more details.

For more information, please contact:

Patricia Olshan
Program Manager
Design Management Institute
101 Tremont Street, Suite 300
Boston, MA 02108 USA
T: +1 617 338 6380 x 233
F: +1 617 338 6570

About Design Management Institute

Founded in 1975, the Design Management Institute (DMI) has become the leading resource and international authority on design management and has earned a reputation worldwide as a multifaceted resource, providing invaluable know-how, tools and training through its conferences, seminars, membership program, and publications.