20 Jan 2015
Designorate | Better by Design | Blog | Rafiq Elmansy
In Part 1, Rafiq Elmansy explored the role IKEA's design strategy played in achieving the organization’s business targets, and how its creativity has placed it ahead of competitors in the market. In Part 2 of this feature, the author continues to report on different procedures that IKEA applied in its strategy in order achieve sustainable design products.
08 Dec 2014
Designorate | Better by Design | Blog | Rafiq Elmansy
"Design is implemented throughout numerous levels within an organization, starting from its strategic planning to the production process and final delivery of the product or service to the consumer. Strategic design and good design management for the organization are essential to achieve both innovation and enterprise business targets, which subsequently lead to a greater ability to compete in the market."