21 April 2008
Graphic released with free access under Creative Commons license.

The CCC logomark is licensed under a
Creative Commons License.

Vancouver (Canada) - On 21 April, Ion Branding + Design launched Cut. Count. Compel - the first beneficiary of the One Good Idea™ CAD$25 000 prize. The result of a year-long collaboration between the Sustainability Solutions Group (SSG) and Ion, Count. Cut. Compel. is an educational initiative modeled on the success of the waste reduction movement's three R's campaign (Reduce. Reuse. Recycle).

"The initiative is intended to bring awareness to the role individuals play in climate change, and provide links to resources that will help Count one’s contribution to greenhouse gas (GHG) emissions, provide information on how to Cut GHG output, and resources to Compel others to do the same," said Ion principal David Coates.

Increasing public awareness on climate change and the frenzy over carbon offsetting, moved SSG to develop educational tools and resources that address the collective amnesia around opportunities to reduce GHG emissions before they are produced rather than offset them after the fact. Ion developed the identity and mark for the campaign as well as the website creative. "We hope the 3Cs will have a similar impact as the 3Rs did for helping develop a broader societal understanding of what needs to happen to substantively deal with climate change," said Ion principal Rod Roodenburg. "Ion and SSG have developed the slogan and tool and released it to the creative commons, meaning anyone can it use as they see fit."

The website is meant to provide background on the initiative and a rationale for each of the 3Cs – Count. Cut. Compel. also provides free access under Creative Commons to graphics for those wishing to incorporate the logo and slogan into their own activities. And, finally, the site helps direct people to existing websites containing resources and campaigns related to reducing greenhouse gas emissions and addressing climate change.

For more information contact:

Shawn Bouchard
T: +1 604 682 6787 x12

Founded in 1988, Ion Design is a Vancouver-based branding and multidisciplinary graphic design studio that develops strategic solutions for local, national and international clients. For more information on Ion Design, please visit

SSG is a consulting cooperative the works with its clients to develop unique, creative strategies for ecologically, economically and socially responsible decision-making and action. SSG understands sustainability as a process, rather than a static outcome, and as such we seek human-driven solutions to today’s greatest challenges. For more information, please visit