endorsed | Off Grid 17: An Experiential Journey

16 February 2017
21 November 2016
Off Grid 17 is an international event from the Society for Experiential Graphic Design (SEGD) and The Designers Institute of New Zealand exploring the intersection of communication design and the built environment.


ico-D is pleased to endorse Off Grid 17: An Experiential Journey from 16 – 21 February 2017 in Australia & New Zealand


Off Grid 17: An Experiential Journey is an international event from Society for Experiential Graphic Design (SEGD) and ico-D Member The Designers Institute of New Zealand (DINZ), aiming to explore the intersection of communication design and the built environment. Embracing a wide range of design fields, interrogating projects that create a sense of place, that help people find their way, communicate important information, and fuel dialogue between all users, the relationship between people and the spaces they all inhabit.


‘It only makes sense to explore the content in the most appropriate setting. If we are talking about museums, we'll be in a museum’ 
— Nick Kapica, SEGD's Wellington Chapter Chair and Off Grid 17 co-organizer.


Off Grid 17 will be a different type of conference that starts at local events in Auckland, Christchurch, Brisbane, and Sydney before participants undertake individual journeys to Wellington, the hub for Off Grid 17. This is an ‘out of the lecture theatre’ experience that offers content participants want in appropriate locations delivered in engaging ways. Through an unconference format, opportunities are created for peer-to-peer learning, collaboration and creativity. In particular, participants will be challenged to explore and define what experience design is and to imagine the future of experience design in contexts like city infrastructure, educational curriculum, and design practices.





At Off Grid 17 there will be four well-known designers functioning as provocateurs that will focus the group and stoke thoughtful discourse during February 21–22. Don't count on a traditional (static) venue, either—there will be a lot of moving about the city, experiencing the city in small groups. Cinemas, coffee shops, bars, offices, and galleries are all on tap for participant use. Expect to see other unusual event spaces that dismantle the notion of a static conference venue.



In an aptly unconventional manner, the Off Grid 17 journey will begin in four different cities: Sydney, Brisbane, Christchurch, and Auckland. Simultaneous events will kick off the experience in Sydney and Brisbane on the evening of February 16, and in Christchurch and Auckland on February 17. Participants can attend one or two of these events Thursday and Friday en route to the main event in Wellington, New Zealand. The main Off Grid 17 gathering begins on the following Monday, so attendees have time to adventure on their own in Australia or New Zealand. These explorations are encouraged and will no doubt enrich the conversation in Wellington


16 February
Urban Wayfinding Safari with Dot Dash

16 February
De-Frost* departure at Frost*

17 February
An evening with Designers Institute of New Zealand at Alt Group

17 February
Growing people and places together with Te Putahi: Christchurch centre for architecture and city-making.

20–21 February
Uwe Brückner
Andrew Balster
Morag Myerscough (TBC)
Hudson Smales (TBC)

and more …


Tickets and wider participation:

Innovator tickets (75 USD) are limited in number, as the programme develops prices go up. Early Adopter tickets (100 USD) are not quite as cheap, but still limited, Early Majority tickets (170 USD), Late Majority tickets (210 USD) are also limited. The Laggard ticket (250 USD) might not be the cheapest option but they are available up to the day of the event.


Organisers for Off Grid 17:

The organising committee selected the 4 provocateurs and also approached local representatives in Brisbane, Sydney, Christchurch and Auckland to curate the local events. Participants are able to propose events and influence the programme as soon as they buy a ticket.

Off Grid 17 Lead
Nick Kapica (Wellington City Council / SEGD)
Jo Bailey (Massey University / SEGD)

Advisory and Selection Committee
Antony Pelosi (Victoria University)
Thomas Le Bas (Postgraduate Student)
Fraser Callaway, Oliver Ward, Matt Innes (Strategy Design)
Chris Winwood (Athfield Architects)
Steve Hight (CoCA Student)

Brisbane representative
Despina Macris

Sydney representative
Stephen Minning

Auckland representative
Designers Institute of New Zealand
Cathy Veninga (CEO)

Christchurch representative
Te Putahi: Christchurch centre for architecture and city-making.
Jessica Halliday



Official website for Off Grid 17
On Instagram: @offgrid17
Tickets: https://segd.org/store-conference
Facebook: https://www.facebook.com/WellingtonSEGD/
Official website for Society for Experiential Graphic Design (SEGD)
Official website for The Designers Institute of New Zealand (DINZ)
ico-D Member Profile page: The Designers Institute of New Zealand (DINZ)

About ico-D Endorsements
Each year, ico-D endorses a select group of international activities that advance our objective to promote the value of design. Endorsed events demonstrate that they enhance the standards of design, ethics and professional practice. For design awards, an ico-D endorsement is recognition that it has been organised to meet international best practice guidelines under ico-D’s policies and best practices – including jury composition, evaluation criteria and intellectual property protection.
Find out how to apply for ico-D Endorsements here.


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