Cumulus Johannesburg, Design for the other 90%: Changing the World by Design

21 September 2014
24 September 2014
Design for the Other 90%: Changing the World by Design. Hosted by Greenside Design Center (GDC) and the Faculty of Art, Design and Architecture (FADA) at the University of Johannesburg Faculty of Art, Design and Architecture, University of Johannesburg Greenside Design Center (GDC)
 22 – 24 September 2014
 Johannesburg 26°12′16″S 28°2′44″E
 South Africa
 Max number of delegates: 250

Conference Theme

In 2007, the Smithsonian’s Cooper-Hewitt National Design Museum hosted an exhibition entitled ‘Design for the other 90%’ which focused on design solutions that addressed the most basic needs of the 90% of the world’s population not traditionally served by professional designers. In 2008, Cumulus members signed the Kyoto Declaration, wherein they committed themselves to the ideals of sustainable development. The Cumulus Conference to be hosted by GDC and FADA seeks to bring discussions around the role art and design can and should play in sustainable social advancement, particularly in the context of the African Continent. Focusing on notions of respect, responsibility and sustainability, this conference seeks to explore the vital role that design, visual culture and design education plays in addressing pressing problems of our planet, particularly for under-served communities that are rarely benefactors of the work of artists and designers. It is envisaged that Africa’s distinctive capacity to respond to such problems will be highlighted.
The event will run for three days from 22 to 24 September 2014.

In addition, delegates are invited to other related activities:
    •    An Alumni Exhibition showcasing work of the alumni from the two institutions. This will be formally opened at the University of Johannesburg on the evening on Sunday 21 September. The exhibition will remain for the duration of the conference. There is no need to book for this event.
    •    Students from both institutions will be exhibiting their work in the Atrium of the conference venue
    •    Academic posters related to the theme of the conference will be exhibited at GDC (see call for posters)
    •    Lastly, GDC has extended an invitation to Cumulus members to participate in our 3-week student project, entitled 10Percent, on community engagement which runs from 1 – 19 September (see for Call for Participation).

Travel and Accommodation
All conference costs, including costs for travel and accommodation, will be for the participants’ own accounts. The conference travel agent, Sure Travel, will be able to assist participants in finding and booking flights and accommodation in Johannesburg.

For more information, contact:

Mrs. Emma Marnevick
Marketing and PR
T: +27 11 646 1984
F: +27 11 646 6165

About endorsements

Each year, Icograda endorses a select group of activities internationally that advance our objective to promote the value of design. Endorsed events demonstrate that they enhance the standards of design, professional practice and ethics.
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