World Communication Design Day 2012

27 April 2012

Icograda invites members and all interested parties to organise public events and initiatives around the theme 'Convergence' to promote World Communication Design Day on 27 April 2012.

Established in 1963, Icograda marks its 49 anniversary on 27 April. This celebration was launched in 1991 as World Graphics Day. Beginning in 2012, it will be celebrated as World Communication Design Day. It is an opportunity to recognise communication design, and its role in the world, and to celebrate the birthday of Icograda.

On this occasion, designers reflect and hope that our global network can contribute to greater understanding between people and can help to build bridges where divides and inequities exist.

Theme: Convergence

Convergence has been central during the last 30 years of the design profession.

Convergence is...

...the technological-digital revolution through computers, the internet, mobile phones making graphics, video, photography, sound, telecommunications, publishing come together and become accessible to all.

...cross-disciplinary collaboration: bringing together designers from different fields, but most interestingly witnessing designers working with specialists in other fields (anthropology, biology, psychology, undergraduate education, social work, economics, etc.)

...the new macro discipline of 'expanded media' consolidating communication design – branding, advertising, wayfinding, editorial design, web design – with emerging sectors – game design, programming, user-experience, interaction design, social media, sound design, computational art, data visualisation. source creative capital from around the world coming together to create extraordinary collective achievements like Wikipedia, Linux, WorldChanging (open architecture), Kickstarter, and numerous examples of online participatory art.

Suggested activities

Communication Design is, at its core, a creative activity aimed to solve a problem according to local context and audience. These suggestions are a point of departure for the many unique solutions World Communication Design Day may inspire.

  • organise a 'designer hackathon' around 27 April to bring together people from various disciplines – converging to frame and solve local design problems
  • organise local talks/debates/lectures/presentations
  • open door studio tours
  • work with local governments to recognise World Communication Design Day and highlight the community impact of the profession
  • produce participatory communication design work celebrating the theme

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