The Future We Want - Drop by Drop - public voting

02 March 2012
21 March 2012

The United Nations in Brussels, in collaboration with the Nordic Council of Ministers is launching a call for European submissions to 'The Future We Want - Drop by Drop,' a competition that brings together water, the green economy and Rio+20 - the UN Conference on Sustainable Development, scheduled for 20-22 June 2012.

The competition calls on professionals and non-professionals in 48 European countries to design a newspaper advertisement to raise awareness and inspire the European public to find green solutions to the management and conservation of water resources now and for future generations.


The Nordic Council of Ministers will donate the first prize, the Nordic Council of Ministers Prize and 5000 Euros.

In addition to the first prize, there will be a youth prize and public vote prize.


The overall winner will be selected by a jury composed of advertising professionals and international experts:
  • Jacques Séguéla - Vice-Chairman of Havas,
  • Catarina de Albuquerque - UN Special Rapporteur on the human right to safe drinking water and sanitation,
  • Connie Hedegaard - EU Commissioner for Climate Action,
  • Omar Vulpinari - Head of Visual Communication at Fabrica
  • John Vidal - Guardian environment editor
  • Jens Assur - Swedish photographer
  • Ferah Perker - Turkish graphic designer


  • The Nordic Council of Ministers is the forum of cooperation between the governments of the five Nordic countries: Denmark, Finland, Iceland, Norway and Sweden as well as Aaland, the Faroe Islands and Greenland. They will donate the first prize.
  • The We Are Water Foundation, whose aim is to create a new culture for water and carry out actions to counter the negative effect of lack of water resources.
  • The Office of the UN High Commissioner of Human Rights (OHCHR)
  • Fabrica, the Benetton’s communication research centre based in Treviso, Italy.

For further information visit the competition website.

For questions on the competition please contact:

Afsane Bassir-Pour
Director UNRIC
T +32 2788 847 0

For additional information about the UN Environment Programme, please contact:

James Morris
Information Officer
T +32 2213 3059


UNRIC, the United Nations Regional Information Centre for Western Europe in Brussels, serves 22 European countries in the field of information. UN Information Centres in other European countries (Moscow, Prague, Ankara, Kiev, Warsaw, Bucharest, Geneva, Vienna, Tbilisi, Yerevan, Baku and Minsk) are active partners in organising the competition.

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