World Design Survey 2010 Seoul Forum

07 December 2010
Roundtable discussion on the WDS 2010 project

This will be a round table discussion on the World Design Survey 2010 project. Participants will include representatives from the Icograda Executive Board, chief researchers from the participating regions, members of the Korean Advisory Board to the WDS 2010 Project and researchers who have significantly contributed to the WDS Project.


Seoul Metropolitan City

Programme Overview


Welcoming Message
Kyung-Woo Chung, Chief Design Officer, Seoul Design Headquarters

Opening Message
Russell Kennedy, Icograda President 2009-2011

Introduction to the WDS and Progress Report
Brenda Sanderson, Managing Director, Icograda Secretariat

14:40-15:55 Session I
Presentation of Regional Reports: Europe, America and Africa

15:55-16:10 Coffee break 
16:10-17:25 Session I
Presentation of Regional Reports: Asia

17:25-17:40 Coffee break  

17:40-18:30 Session II
Roundtable Discussion  

Closing remarks and future roadmap
Russell Kennedy
Icograda President 2009-2011

COEX, Room 201
COEX InterContinental Hotel, Seoul

For more information:

Ms. Jae-Kyung Lee
International Relations
Seoul Design Center
T: + 82 2 747-9100 x 103
T: + 82 2 747-9300

About the World Design Survey 2010

The World Design Survey™ 2010 project will collate data relevant to the design status for participating major countries and cities in an international context. The data will be compared to develop common indicators that will facilitate a comprehensive understanding of the design status in each region.

The WDS 2010 project will analyse and verify whether the common indicator model for measuring the magnitude, impact and characteristics of the unique design industries, education, culture and policies for each region is appropriate and logical. Furthermore, the design statistics and design policy related information will be compared among nations (or cities) to identify the differences.

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