Design at the Edges: 2011 IDA Congress

24 October 2011
26 October 2011
Taipei, Taiwan (Chinese Taipei)
The IDA Congress is the primary event for dialogue between designers and non-design stakeholders in a summit format.

The aim of the IDA Congress is to bring together the unified voice of designers around the world in a themed framework to advance the vision and mission of the IDA by engaging with government leaders (commerce, trade, culture, etc.), INGO's, business, science and technology, education, the social sciences (ethnography, sociology, etc.).

The IDA's primary objectives for the congress are:  
  • to promote the value of design-based collaboration between designers and non-design stakeholders;  
  • to provide an engaging and educational experience for the memberships of the IDA Partners and to promote interaction among the memberships;
  • to position the IDA as the global voice of design and an enabler of innovation.


General admission fees for the 2011 IDA Congress includes your pass to the Congress sessions, lunches from the 24-26 October and admission to the evening social events.


The congress theme has the following meanings:
  • the edge between the design practices and other fields having a stake in design, including: science, technology, government, business and non-governmental humanitarian organisations;
  • the edge between design disciplines, especially industrial, communication and interior architecture/design - what do they share in common and what sets them apart;
  • 'cutting edge' work and ideas in design and in other fields: radically new, controversial, experimental, pushing the boundaries of the discipline.

Above: The Chiang Kai-shek Memorial Hall at night during the lantern festival.
Photo: Philo Vivero


Five keynote addresses by invited international experts will introduce leading-edge thinking on the topic areas over the course of three mornings. Each address will be responded to by a panel of designers representing the disciplines of industrial, communications and interior architecture/design to promote the value of design and explore design-led approaches as an enabler of innovation in sectors of global relevance.

Keynote session: the Internet

Barry Lam
(Taiwan, Chinese Taipei) -  is a maverick among Taiwanese businessmen. Born and raised in Hong Kong, he moved to Taiwan to attend university. He started Quanta in 1988. In 2002, Barry was highlighted on Business Week's Top 25 Managers for making Quanta the number one notebook maker in the world. In 2005, Quanta and MIT announced "TParty", a five-year, USD $20 million joint research collaboration project aimed at developing the next generation of platforms for computing and communication beyond personal computers.
Keynote session: Urbanism

Over the past 20 years Peter Bishop (United Kingdom) has been a Planning Director in four different Central London Boroughs and has worked on major projects including Canary Wharf and the Kings Cross developments. He was appointed as the first Director of Design for London in 2006 and in 2008 as Deputy Chief Executive of the London Development Agency, responsible for design, land development and its environmental, housing and public space programmes. Peter lectures and teaches extensively and is a visiting professor at the Nottingham Trent University.
Keynote session: Economic Development

Esko Aho (Finland) heads Nokia's government and public affairs function, and oversees the company’s global policies and activities regarding sustainable development and social responsibility. Before joining Nokia in 2008, Esko enjoyed a long and distinguished career in government service. He was Prime Minister of Finland from 1991 to 1995, and later in 2000, he joined Harvard University as a lecturer. Currently, he is a member of the International Chamber of Commerce (ICC) World Council and Vice Chair of ICC Finland.

Keynote session: International Migration

Bob Elton
(Canada) is a member of the World Economic Forum Global Agenda Council on the Skills Gap, which deals with issues around talent mobility and immigration. He is also Chair of the Immigrant Employment Council of BC, and Chair of Simon Fraser University Board of Governors. He is the past CEO of BC Hydro, an electric utility with $5 billion of annual revenues.  His tenure at BC Hydro was marked by a world-leading increase in the diversity of the company's leadership and work-force, as well as very strong sustainability agenda.

Keynote session: Biotechnology

Dr. Vandana Shiva
(India) is a philosopher, environmental activist and eco feminist, as well as being one of the founders of Navdanya (Nine Seeds) International, an Indian-based NGO  promoting biodiversity conservation. Dr. Shiva undertakes interdisciplinary research in science and environmental policy in India. In 2010, she received the Sydney Peace Prize (2010) as well as being named a ‘Citizen of the Next Century’ by Future-ish. 'The Guardian' newspaper has described her as 'One of the world's most prominent radical scientists.'

Afternoon parallel sessions offer an in depth exploration of the Congress theme – including interactive design salons, regional reports, professional practice sessions, opportunities for exchange between young designers and an academic track of refereed papers, concluding with an education symposium. ‘Design Explorations’ offers guided tours of Taipei and the exhibitions of the 2011 Taipei International Design Expo, a parallel Congress event organised by Taiwan Design Center.

Three social events will showcase key Taipei cultural attractions, including the National Palace Museum the Expo Dome and the National Chiang Kai-shek Cultural Center. Pre-Congress events include a Young Designers' Workshop series for Taiwanese and international design students, hosted and organised by TDC and the Government of Taiwan as parallel event.

Location: Taipei International Convention Center (TICC), Taiwan (Chinese Taipei)

Visit to register today.

About the Taiwan Design Center

The 2011 IDA Congress will be hosted by the Taiwan Design Center (TDC). In 2004, the Taiwan Design Center was founded under the full support of the government. It is now an independent national design centre providing complete design services. TDC aims to spread widely the seeds of creativity in Taiwan by encouraging innovation and design, providing ingenuity and talent needed for the upgrading and transition of Taiwan's industries. Through innovation, design and branding, TDC will increase the added value of Taiwan's industries and establish a 'Taiwan-based' globalised value network.

About the International Design Alliance (IDA)

Established in 2005, by founding partners Icsid and Icograda, the International Design Alliance (IDA) is a strategic venture between the international organisations representing design. The IDA serves as the collective voice for all disciplines, advocating the mutual interest of all design professions. In 2008, the IDA welcomed IFI to the alliance as the third partner.

About Icsid

The International Council of Societies of Industrial Design (Icsid) is a non-profit organisation that protects and promotes the interests of the profession of industrial design. Founded in 1957, Icsid serves as a unified voice of over 50 nations through which members can express their views and be heard on an international platform. Since its inception, Icsid has continued to develop its wide-reaching network of students and professionals devoted to the recognition, success and growth of the industrial design community. Together, professional associations, promotional societies, educational institutions, government bodies and corporations create a comprehensive and diverse system on the forefront of industrial design education and progress.

About Icograda

Icograda (the International Council of Graphic Design Associations) is the world body for professional communication design. Founded in 1963, it is a voluntary assembly of organisations concerned with graphic design, visual communication, design management, promotion, education, research and journalism. Icograda promotes communication designers' vital role in society and commerce and unifies the voices of graphic designers and visual communicators worldwide. The vision, mission and core values of the Council are collectively embodied in the statement 'leading creatively' and manifested through our Members' diverse activities to use design as a medium for progressive change.

About IFI

The International Federation of Interior Architects/Designers (IFI) is the global voice and authority for professional interior architects/designers.  As the sole international federating body for interior architecture/design organisations, IFI acts as a global forum for the exchange and development of knowledge and experience, in worldwide education, research and practice.  IFI works to connect the international community of interior architecture/design in order to
further the impact, influence and application of the design of interiors, promote global social responsibility, and raise the status of the profession worldwide. Founded in 1963 as a not-for-profit, limited liability Company to expand the international network of professional interior architects/designers, IFI now includes member associations, institutions and schools in every continent, collectively representing practising interior architects/designers worldwide.
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