Business of Design Week 2010

29 November 2010
04 December 2010
Hong Kong SAR
One of the most significant annual events on the international design calendar, Business of Design Week (BODW) is Asia's leading conference dedicated to design, innovation and brands. This pre-eminent conference and forum brings the best of the global design world to Hong Kong. 

This annual event features a series of exhibitions, forums, outreach programmes and networking opportunities for designers, business leaders, educators, SMEs and the public to exchange ideas and address a wide array of 21st century challenges.

An unparalleled line-up of experts, world-wide leaders and creative legends in the field of design and innovation will gather to promote the value and power of design.

Conference aims

BODW will be highlighting Japan's leading role in brand, design and innovation.  Internationally renowned masters from various fields of visual communication design will be present in BODW Forum to share their inspiring experience in Brands & Design, Product & Design, Space & Design, Interactive & Multi Media Design and Communications & Design.

BODW agenda

BODW Forum, 2-4 December, is the highlight of BODW 2010.  The tracks will cover a range of topics:
  • Fashion & Apparel
  • Brands & Design
  • Communications & Design
  • Culture & the City
  • Interactive & Multi Media Design
  • Product & Design
  • Space & Design


  • Andrew Ashton, Studio Pip and Co. (Australia)
  • Jurgen Bey, Studio Makkink & Bey (The Netherlands)
  • Chen Jun-Liang, Freeimage (Taiwan)
  • Dai Fujiwara, Daifujiwara & Co. (Japan)
  • Naoto Fukasawa, Naoto Fukasawa Design (Japan)
  • Hideshi Hamaguchi, Ziba Design (United States)
  • Kenya Hara, Nippon Design Center, Inc. (Japan)
  • Thomas Heatherwick, Heatherwick Studio (United Kingdom)
  • Tetsuyuki Hirano, Hirano & Associates (Japan)
  • Masaaki Hiromura, Hiromura Design Office (Japan)
  • Kigge Hvid, Index (Denmark)
  • Masaaki Kanai, Muji (Japan)
  • Manabu Kawada, Yamaha (Japan)
  • Toshiyuki Kita, Idk Design Laboratory (Japan)
  • Kengo Kuma, Kengo Kuma & Associates (Japan)
  • Keita Maruyama, Tetra Star Co. Ltd. (Japan)
  • Kei Matsushita, Kei Matsushita Design Room (Japan)
  • Ascan Mergenthaler, Herzog & De Meuron (Switzerland)
  • Kazuyoshi Minamimagoe, Beams (Japan)
  • Tetsuya Mizuguchi (Japan)
  • Ayako Nagaya, Toyko Girls Collection (Japan)
  • Ryuji Nakamura, Ryuji Nakamura Architects (Japan)
  • Qiu Hao (China)
  • Masaaki Sakai, Canon (Japan)
  • Taku Satoh, Taku Satoh Design Office (Japan)
  • Fumie Shibata (Japan)
  • Hitoshi Suyama, Nikon (Japan)
  • Kenzo Takada (Japan)
  • Kazuo Tanaka, Gk Design Group Inc (Japan)
  • Eri Utsugi, Mercibeaucoup (Japan)
  • Toshio Yamagata, Shiseido (Japan)
  • Yu Zheng, Crystal Cg (China)


Other programs to be held during the event period:
  • InnoAsia 2010 (24-26 November)
  • Detour (26 November - 12 December )
  • DesignEd Asia (30 November - 1 December)
  • Brand Asia (1 December)
  • Shenzhen Industrial Design Forum (1 December)
  • Business of Intellectual Property Forum (2 December)
  • HKTDC Inno Design Tech (IDT) Expo (2-4 December)
  • Ink and Design Exhibition (2-4 December)
  • HKDC Annual Awards Gala Dinner (3 December)

About the organisers

Organised by the Hong Kong Design Centre since 2002, BODW has aimed to encourage businesses to unleash the power of design by focusing on the vital relationship and complex interplay between design and business.

Japan is the partner country of BODW 2010

Japanese design, architecture and fashion are revered the world over for years.  From technology to industrial design, the creative community in Japan continues to innovate and to inspire from a unique perspective not found anywhere else.

For more information, please contact:

Business Of Design Week 2010
Hong Kong Design Centre
Room 100, Innocentre,
72 Tat Chee Avenue,
Kowloon Tong, Hong Kong
T: +852 2522 8688
F: +852 2892 2621
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