Good Design Award 2010 / Good Design Expo

27 August 2010
10 November 2010
Tokyo, Japan
The Good Design Awards is a comprehensive program for the evaluation and encouragement of design organised by Japan Industrial Design Promotion Organization (JIDPO). When it was initiated in 1957 in Japan, entries were originally defined as industrial products only. However, since 2000, the categories have been expanded to include social systems, architecture, graphic signs, etc.

Recipients of Good Design Award earn the qualification to apply the G-mark to their product or design embodiment. G-mark is recognised by 87% of people in Japan, across a broad range of age groups throughout society.

Its ultimate goal is bringing to reality products and design embodiments that make our lives more comfortable, convenient and fulfilling.

Judging Committee

JIDPO establishes the Good Design Awards Judging Committee, organised by approximately 70 designers, architects, editors, and other specialists working in the forefront of design.

Under the supervision of the Chair and the Vice Chairs, the Judging Committee shall conduct screening and render final awarding decisions while respecting the guiding philosophy of the Good Design Awards.


All the entries which pass 1st screening are collected in exhibition hall on 26 August 2010 for 2nd screening. Judges actually see, touch and use individually and evaluate the entries. After 2nd screening finished, they are exhibited for public.


No cash value will be paid for the prizes.

The prizes are as follows:
  • Good Design Award
  • Good Design Long Life Design Award
  • Good Design Frontier Design Award

Special awards (selected among Good Design Award recipients):
  • Good Design Award Grand award (1)
  • Good Design Award Gold award (14)

The recipients of Good Design Award can use and apply 'G-mark' for their marketing materials and packaging, quite effective to boost up the sales.

Notification of winners

The results of the screening is released on 29 September 2010.
The information will be released to press and on our web site.

Good Design Expo (GDE)

The second-stage screening rooms at Tokyo Big Sight (exhibition hall) are opened to the public during the Good Design Presentation.

Besides second screening entries, presentation from educational institutions and leading design firms and exhibition of "Thailand's Design Excellence Award" will be held at Good Design Expo.

Though it was only scheduled for two days and a half, this exhibit blossomed into the largest design event in Japan. Roughly 40 000 persons, including those working in design-related, distribution-related fields, news-related fields, students, consumers, and study tour group from overseas attended this exhibition.

Only design can talk about future lifestyles. Good Design Expo is an opportunity to feel this power inherent to design and gaining even more attention as it is increasingly the subject of news features and other media coverage.

Good Design Yearbook

YearbookThe Good Design Award publishes "Japan Design" every year. "Japan Design" is the Yearbook profiles all award winners from a particular year.

Birth of G Mark

Good Design Award winning items can promote its results by attaching "G Mark".

"G Mark" was designed in 1957 when the Good Design Products Selection System (the predecessor of Good Design Awards) was started. It was designed by Mr. Yusaku Kamekura, a designer who left a major mark on the Japanese design history. Since then the "G Mark" has been familiar to many people as a trustworthy symbol which connects industry and everyday life just like its system "G Mark" system.

For more information, please contact:

Japan Industrial Design Promotion Organization
5th floor, Midtown Tower, 9-7-1 Akasaka Minato-ku
1076205 Japan
T: +81 3 6743 3777
F: +81 3 6743-3775
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