Seoul Design Fair 2010

17 September 2010
07 October 2010
Seoul, South Korea
The Seoul Design Fair 2010 is a world design festival hosted by the Seoul Metropolitan Government to establish Seoul as the centre of world design and commemorate being nominated for World Design Capital 2010.

The theme of this year is 'Design for All' to help citizens participate and enjoy the festival regardless of cultural background, age and sex. Seoul Design Fair 2010 also focuses the development of design industry, globalisation of the design festival, and cultivates the concept of 'Designomics (Design + Economics)'.

Seoul International Design Competition 2010: Call for entries now closed

Design for All – future technology and daily living
The motto of Seoul International Design Competition 2010 envisions the realisation of an egalitarian society and human values through design proposals that are easy, convenient and pleasant to use.

Especially in the environment of a contemporary city, as well as product and space, the importance of communication is rapidly increasing (most of it is based on digital technology), and design can bring convenience, safety, equality and pleasure to citizens through establishing a new order between components constituting a city.

The 'design for all' objective is made to increase the efforts and the pursuit of design production that can be shared by all, removing emotional and physical barriers by becoming an universal communicative social solution.


Any kind of design that has no limitation of category.


  • Application deadline: 13 July 2010, 17:00 (GMT)
  • Results announcement: August 2010
  • Special exhibition: 17 September - 7 October 2010
    (Seoul Design Fair 2010 – Jamsil Sports Complex in SEOUL, KOREA)
  • Awards ceremony: 7 October 2010
    (Closing ceremony of the Seoul Design Fair 2010)


The total prize money of Seoul International Design Competition 2010 amounts to USD $26 000.

Certification and prize money awarded by the mayor of Seoul Metropolitan Government and special benefits for those who are awarded with Golden and Silver Haechi Prizes (within USD $3 000 for individual/team including grants for overseas training for Korean winners and invitation to the awards ceremony in Seoul for international winners).

  • Golden Haechi Prize: one winner, USD $10 000 and certification
  • Silver Haechi Prize: three winners, USD $2 000 and certification for each
  • Bronze Haechi Prize: five winners, USD $1 000 and certification for each
  • Iron Haechi Prize: max. ten winners, USD $500 and certification for each
  • Honorable Mention: within two hundred people, certification for each
  • People's Choice Awards: twenty winners, certification for each

Find out more and register online for free at:

Download the guideline for the 'Call for Entries'.

Seoul Design Fair 2010: General programme

The Seoul Design Fair 2010 consists of three major fairgrounds based on economy, participation and education.

Design for the Economy
  • Seoul Brand Design Exhibition: Experiencing Design through High Technology
  • Seoul Design Assets Exhibition: New Interpretation of Seoul
  • Seoul Design Market: Let's biz design!
  • Local Design Industry Exhibition: Designomics, Seoul
  • Overseas Design Industry Exhibition: Design Leading the World Economy

Design for Participation
  • World City Design Exhibition: New paradigm for cities
  • International Design House Exhibition: Innovation Solution, Urban Design
  • Seoul International Design Competition 2010: Design for All
  • Seoul Cycle Design Competition and Festival: Touring Designs for Bicycles
  • Seoul International Design Workshop 2010: Universal Design with Information Technology "UNIT"
  • Green Garden Panorama Exhibition: Green, Recycle and Sharing
  • University Design Exhibition: Communication and Value for the Future
  • Food Design Exhibition: Conquering the World with Delicious Flavours

Design for Education
  • Idea and Imagination Experience Hall: Blooming Creativity, Jumping Up to the Next Level
  • Design Class for Future Artists: Global Kids GO! GO! GO!
  • Design Playground: Design Playground to Make Dreams Come True
  • Public Design Class: Happy Society for All

Design Seoul International Conference
Design for All : Economy, Sharing and Future

Citizens' Design Academy
Easy and Interesting Design Stories

Find out more at:

For more information, please contact:

Seoul Design Foundation
9 Fl., Yeonho Bldg.,
21-1, Seosomun-dong, Jung-gu
100-813 South Korea
T: +82 2 3705 0062
F: +82 2 3705 0085
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