Call for entries: 2010 SEGD Design Awards Program

14 December 2009
29 January 2010
Washington, DC, United States
The annual SEGD Design Awards Program was established in 1987 to recognise the highest standards in environmental graphic design. The SEGD Design Awards Program illustrates the pandisciplinary nature of visual communications in the built environment and its important role in providing context, a strong sense of place, and navigational aids through complex human-made environments.
Winning projects have included wayfinding systems in cities, health care and educational environments, transportation facilities, and commercial complexes; branding and identity work and themed environments; retail and interior projects; exhibition design; media architecture and dynamic information environments; and public art installations.

Call for entries

The 2010 SEGD Design Awards Program Call for Entries is now open. Entries are encouraged from any application that can benefit from graphic communications: dynamic environments, office/workplace environments, leisure/entertainment, educational/institutional, transportation, retail/commercial, residential, urban/cityscape, exhibition design/museums and galleries, zoos and aquaria, tradeshow/events/temporary spaces, master plans/planning/research, sustainable environments, etc.


Environmental graphic design is multidisciplinary by nature. Therefore, the SEGD Design Awards Program invites designers from a wide range of disciplines to enter. These include:
  • Environmental graphic designers
  • Graphic artists
  • Architects
  • Exhibit designers
  • Landscape architects
  • Industrial designers
  • Interior designers
  • Fabricators
  • Clients
  • Students

Submission criteria

  • Projects must have been completed between 1 January 2007 and 31 December 2009.
  • This program is open to both members and non-members of SEGD.
  • Projects must demonstrate the use of graphic design elements (including but not limited to typography, symbols, pictograms, diagrams, and color-coding) in the design solution and must focus on the communication of information, identity, or image in the designed environment.
  • Projects entered in previous years may be entered again if they did not win an award.
  • There is no limit on the number of entries that can be entered by an individual or firm.
  • Jurors and their firms are not eligible to enter.
  • Student work is defined as work done in 2008 or 2009 by full-time students enrolled in a recognised design program.

Entrants are asked to enter "blindly," meaning individual or company names should not appear on any photos, project descriptions, videos, CDs, or other materials to be examined by SEGD Design Awards Program jurors. An SEGD staff member examines all entries prior to the jury submission to ensure that all company names are deleted from the materials reviewed by the jury.

Special recognition may be given to projects developed under low budgets. When entering the project, entrants are asked to note if applying for this recognition ("Lot with a Little") and use the Project Description to explain the financial constraints of the project.

Winners are determined based on the overall standard of the program entries. Jurors may award a Jury Award to a project they believe deserves special recognition.

2010 SEGD Design Awards Jury

Awards are conferred by the following multidisciplinary international jury.

Henry Beer (Chair) co-founded CommArts, a Boulder, Colo., firm that has helped change the way people experience retail, resort, public realm, and institutional environments. He has been a keynote lecturer, frequent speaker, and writer on design and business at universities, professional schools, and national conferences including the Urban Land Institute and the International Council of Shopping Centers.
Min Wang is the dean of the School of Design at the Central Academy of Fine Arts in Beijing and served as the design director for the Beijing 2008 Olympic Games Committee. A member of the Alliance Graphique Internationale and a past vice president of Icograda, he is also design director and co-founder of Square Two Design, a design consultancy with offices in San Francisco and Beijing.
Vaughan Davies, director of urban design and principal at EDAW (Los Angeles), has produced dynamic urban plans for waterfront, retail/entertainment destinations, transit centers, and mixed-use environments with an emphasis on creating sustainable pedestrian urban neighborhoods in cities large and small, nationwide and abroad.

Graham Hanson is principal of Graham Hanson Design (New York), an internationally recognised multidisciplinary design agency with corporate clients including American Express and Saks Fifth Avenue.

Mitchell Mauk is principal of Mauk Design (San Francisco), which he founded in 1986. Specialising in exhibit design, environmental graphics, and corporate communications, the firm puts special emphasis on the marketing integration of 2- and 3-D images.

Michael McBride works at the Washington Metropolitan Area Transit Authority as manager of public art and environmental graphic design. He works independently as a visual artist, graphic designer, and arts administrator.

Caroline Oh is a graphic designer with a particular interest in the role of narrative in design and media. She works in print, motion, and interaction design, and is currently a designer at the award-winning New York-based studio Potion.

Robin Perkins, co-founder of Selbert Perkins Design (Playa del Rey, Calif.) was educated as a graphic designer at the Rhode Island School of Design and studied sculpture at the Massachusetts College of Art.

Leslie Smolan, principal at Carbone Smolan Agency (New York) mentors both clients and designers on the power of strategic design to transform businesses and motivate customers. She is recognised for her work in brand identity, publishing, and marketing communications.

Awards announcement

Winners will be announced at a special awards luncheon during the 2-5 June 2010, SEGD Conference + Expo to be held in Washington, D.C. Winners will also be published in an SEGD press release, on the SEGD website, and in segdDESIGN magazine.


Winners will be included in a presentation at a SEGD Design Awards Program luncheon during the SEGD Conference + Expo, scheduled for 2-5 June 2010, in Washington, D.C. They will also be archived on the SEGD website and featured in segdDESIGN magazine.

The 2010 SEGD Design Awards Program is sponsored by ADCON (Fort Collins, Colo., USA).

For more information, please contact:

Society for Environmental Graphic Design
1000 Vermont Ave., NW
Suite 400
Washington, DC 20005
T: +1 202.638.5555
F: +1 202.638.0891
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