Business of Design Week 2009

30 November 2009
05 December 2009
Kowloon Tong, Hong Kong
One of the most significant annual events on the international design calendar, BODW is Asia's leading conference dedicated to design, innovation and brands. This pre-eminent conference and forum brings the best of the global design world to Hong Kong. Organised by the Hong Kong Design Centre since 2002, BODW has aimed to encourage businesses to unleash the power of design by focusing on the vital relationship and complex interplay between design and business.

This annual event features a series of exhibitions, forums, outreach programmes and networking opportunities for designers, business leaders, educators, SMEs and the public to exchange ideas and address a wide array of 21st century challenges. An unparalleled line-up of experts, world-wide leaders and creative legends in the field of design and innovation will gather to promote the value and power of design.

What's new at BODW 2009

France is the partner country for BODW 2009. With a long history of artistic and cultural developments, France is a cultural mecca as well as an essential design destination. Old-world artisan traditions combined with high-quality materials and design excellence had cemented their reputation for perfection and excellence. At the same time, France used to lead the world in avant-garde movement and now - in fashion design. BODW 2009 strives to reinforce the position of Hong Kong creative sectors by assaying the success factors of French design and to explore our common qualities such as commerce strength and long standing culture.

The week-long BODW features BODW Forum, the most significant platform for designers and business leaders to exchange ideas, and the HKDC Annual Awards Gala Dinner - a glittering event considered the highlight of the week - and an astonishing array of impressive outreach programmes, concurrent conferences and exhibitions. This year, French design icons along with other top international design masters from across the globe will be discussing topics of great importance, such as Fashion & Apparel, Product Design & Technology, Design & Communications, Space & Landscape, Intellectual Property, and the West Kowloon Cultural District Project.

Who should attend BODW 2009?

Champions and connoisseurs of design
Start-ups and SMEs looking for inspiration
Entrepreneurs, innovators, highly-motivated business leaders
CEOs and senior management interested in unleashing the power of design
Policy makers and influencers, trade association leaders
Academics and design educators


  • Patrick Blanc, Vertical Garden, France
  • Marc Brulhart, Marc & Chantal Design, Hong Kong
  • David Butler, Coca-Cola, USA
  • Marc Cansier, Marc & Chantal Design, Hong Kong
  • Tony Chambers, Wallpaper*, UK
  • Ronnie Chan, Hang Lung Group, Hong Kong
  • Gary Chang, Edge Design Institute Ltd, Hong Kong
  • Matali Crasset, Matali Crasset Productions, France
  • Pierre-Alexis Dumas, Hermes, France
  • Jacques Guillemet, Pylones, France
  • Tony Hadjiloucas, Pricewaterhousecoopers Llp, UK
  • Kathy Halbreich, The Museum Of Modern Art, USA
  • Toyo Ito, Toyo Ito & Associates, Japan
  • Patrick Jouin, Patrickjouin Id, France
  • Charles Landry, Comedia, UK
  • Mathieu Lehanneur, France
  • Stephane Martin, Musee Du Quai Branly, France
  • Jean-Marie Massaud, Studio Massaud, France
  • Calvin Tsao, Tsao & Mckown Architects, USA
  • Ben Van Berkel, Unstudio, The Netherlands
  • Manix Wong, Laclos, France
  • Zhang Xin, Bank of Communications, China
  • Zhu Pei, Studio Pei-Zhu, China
  • and many more...


Hong Kong Convention and Exhibition Centre


Register on or before 15 October and receive an Early Bird discounted rate. Register online at


BODW is organised by Hong Kong Design Centre (HKDC), a non-profit organisation dedicated to help local designers and businesses realise their full potential. We take a leadership role engaging in a proactive dialogue that preaches to government, industry, business partners, educational institutions and private organisations about design as a strategic, value-enhancing constituent of business. Towards the wider public audience, we tirelessly seek to inculcate a greater appreciation of the ways design contributes to a better quality of life.


Create Hong Kong, Commerce and Economic Development Bureau

For more information, please contact:

Hong Kong Design Center
1/F., InnoCentre, 72 Tat Chee Ave
Kowloon Tong, Hong Kong
T: +852 2522 8688
F: +852 2892 2621
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