Results announced: Big Picture Design Challenge

16 December 2009
Melbourne, Australia
Calling all design students and recent graduates, here's your chance to get in on the action and showcase your talent!

The Design Institute of Australia, in partnership with McDonald's, invites Australia's and New Zealand's best young designers to submit entries into the inaugural Big Picture Design Challenge.  This is a unique opportunity and platform for Australia's and New Zealand's design students and recent graduates.


Design outstanding images destined for any surface or area at McDonald's restaurants, which define and promote Australia's and New Zealand's diversity.

For over 35 years, McDonald's has been a part of the fabric of Australian society with over two-thirds of stores owned and operated by small business people.  In recent years, McDonald's Australia and New Zealand has taken a contemporary approach to refurbishing its restaurants with the help of the region's best designers.  Architecture and interior design featuring photography and illustrative graphics have become an integral part of communicating McDonalds brand and providing unique and interesting environments for their customers.  

Through a partnership between the DIA and McDonald's, the Big Picture Design Challenge will provide a unique opportunity and platform for young designers.


Additional to cash prizes, the Big Picture Design Challenge gives young Australian designers invaluable career starting opportunities.

First Prizes

Photographic Image- $1,000 Cash
Vector Graphics - $1,000 Cash
Mixed Medium Image - $2,000 Cash

50 Finalist Prizes

  • $100 Cash
  • Design Institute of Australia Membership for 1 year
  • Entry published in McDonald's Graphics Catalogue with authorship noted.
  • Royalties and additional exposure if an Entry is incorporated into a McDonalds restaurant
  • Exposure to Australia and New Zealand's leading Designers


Entry is open to entrants aged 18 years or older as of 12 October 2009 who are:
Permanent residents of Australia or New Zealand or international students under a Student Visa in Australia and New Zeland; and
Full time tertiary students currently studying a final year Diploma, 3rd or 4th year Advanced Diploma or 3rd or 4th year Degree in 2nd semester 09/1st semester 09 or graduated from any of these Diplomas/Degrees in the last three years.

Judging panel

The Design Institute of Australia has selected a judging panel that includes eminent design industry professionals that represent the diversity and excellence of design practices locally, nationally and internationally.
  • Geoff Fitzpatrick FDIA, Director-National Strategy - Design Institute of Australia. (VIC) CHAIRPERSON
  • Erin Pawle MDIA, Retail Design Manager - McDonald's Australia Ltd (NSW)
  • James Harper FDIA, Director - Brooking Harper (VIC)
  • Thomas de Masi, Creative Director - de Masi jones (SA)
  • Brad Muller, Executive Director - DM2 Architecture (QLD)
  • Ed Kenny, Director - Giant Design (NSW)

Judging criteria

The Judging Panel will assess entries on the following criteria:


  • The entrant's interpretation of the brief
  • How effectively the design defines, communicates and promotes Australian and New Zealand diversity

Creativity and Visual Impact

  • The aesthetic appeal of the design
  • The invention and innovation of the design


  • The design's compatibility with McDonald's brand image, and remodelled restaurants
  • Whether the design is in keeping with the profile of McDonald's consumers


  • The design's ability to be utilised in different environments and applications

Entry process

  1. Read the General Information and Terms and Conditions
  2. Download the Big Picture Design Challenge Entry Pack
  3. Get Creative!
  4. Using the McDonald's interior and exterior images provided, demonstrate how your image could be used in a McDonald's restaurant
  5. Register and upload your Entry by 16 November 2009

Find out more and download the Entry Pack online:

For more information, please contact:

Caroline Benzie, National Program & Events Officer
Design Institute of Australia
Level 1, 175 Collins St
Melbourne, Victoria
3000 Australia
T: +61 3 9662 2345 / 1300 888 056
F: +61 3 9662 4140

About the Design Institute of Australia

Committed to supporting and actively promoting design and designers since 1947, the Design Institute of Australia (DIA) is the voice for design in Australia. A Professional Member of Icograda, the DIA is a membership body representing professional designers and design businesses from across Australia.
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