Vice President | China
Mr. Xu is the Secretary-General, Shenzhen City of Design Promotion Association (SDPA). SDPA is a semi-official and non-profit body commissioned by Shenzhen municipal government to manage and brand ‘the City of Design’ program. It is the focal point for UNESCO Creative Cities Network program, maintaining liaison with UNESCO and other creative cities around the world. SDPA is also the organiser of Shenzhen Design Week and Shenzhen Global Design Award (SDA), two major design projects sponsored by the government.
Other missions of SDPA include consolidating different design forces and resources in Shenzhen for the benefit of the design community and the city as a whole, (e.g. branding Shenzhen designs and the city itself), enhancing the exchange and cooperation in the creative sectors between Shenzhen and other cities around the world, facilitating design education and student exchange programs, etc. Mr. XU was the co-curator of the 2nd and 3rd HK–SZ Design Biennale, and curator of HK–SZ Creative Furniture Exhibition.