Jonas Liugaila | Vice President | Lithuania
"I would start with the question what would a design organisation look like if you could design it from scratch, aimed at life in the middle of the 21st century? Yes. It probably would look different. As creative who works with development of brands, as participator of national design discourse and meaning-seeking member of organisation I’m able to feel matches and mismatches between needs of designers and delivers of organisations. I clearly understand that organisation is evolution based and will never be finished. And I see rethinking of the processes, products, brands as a must. As designers do. I’m designer."
Jonas Liugaila
Vice President | Lithuania

Jonas is an experienced art director, lecturer, and has conducted numerous workshops, presentations as well as written articles on design for national and international audiences. He is currently a design strategist at the design agency CRITICAL, and a lecturer at Vilnius Academy of Arts, and serves as a board member of the Lithuanian Graphic Design Association. As a husband and father, his focus on the positive roles and responsibilities of design are close to home.