The Spirit of Hong Kong: Ambition and Creation

01 May 2015
IDMN Feature | BranD Magazine 2015 no.19

A BranDream: Four Hong Kong designers describe "Brand Positivity" through design branding strategy and the safeguarding of local culture through sustainable design


Editor: Lisha Xie

"Every designer may have a dream to establish his/her own brand, but there doubtlessly is no easy way to go. Some designers might have no idea where to start, some might be right in trouble and do not know how to move on. This time our brand new column starts our journey to design from the first stop Hong Kong. In this cosmopolis known for ambition and creation, by interviewing various talents from prominent Hong Kong image stylist Tina, to emerging fashion designer Rose and Polly, to former copy writer Andrew in creative cultural industry, we bring their stories right in front of you and hope to bring you some inspirations."


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