World Design Day
- WDD 2018: Kids can too!
Logo design by Peter Bankov
- WCDD13 “1Love1Word”Photo courtesy of JCDecaux
The goal of WDD is to challenge designers to reflect deeply on the well-being of people within their local environments, and to find innovative solutions to local needs by using design as a vehicle to honor diversity, transcend borders, and improve quality of life. Marking the anniversary of ico-D’s establishment on 27 April 1963, participants worldwide are invited to gather, innovate, and live out a moment of design by organizing public events and initiatives on 27 April of each year.
- Expanding on the 2017 Theme “Start Young” the 2018 iteration of World Design Day will continue to focus on the younger generations. World Design Day, celebrated worldwide on 27 April, is an opportunity to recognise the value of design and its capacity for change in the world — and to celebrate the founding of the International Council of Design fifty-five years ago.
The 2018 theme is Kids can too! and will focus on the spaces where design intersects with the universe of children. There is a lot of hope for the next generations: that they will have the tools to navigate the complex world they will be left, that their optimism and innocence will drive them to make the world better. “Kids can too!’ expresses our expectation that they will live up to these hopes.
Help us celebrate and encourage this by participating in World Design Day 2018. Designing for kids, designing with kids and introducing design to kids!
Here are the three ways we suggest Members can participate in WDD 2018: Kids can too!:
01 For kids: Start Young workshop
Design is transformative and knowing that the kids of today will be the leaders of tomorrow, early awareness of design as a field of professional practice and of elemental design methodology, is key. Start Young is a hands-on workshop that pushes children to explore their creative potential freely and trust their capacity to solve problems and test their solutions. With Start Young, kids learn to recognise the design around them and the basics of design methodology.
The goal is to empower children to adopt innovative ways of thinking and enhance their creative confidence. Start Young was developed by We are Rap. a design studio in Montréal, in partnership with ico-D and is available for Members to download and replicate in their areas. The Start Young Toolkit includes detailed instructions on how to prepare in advance, brief the educators, and how to run the three-hour workshop from start to finish. This workshop was successfully tested in 2017 and was carried out for World Design Day 2017 in design institutions in Canada, Mexico, Italy, South Africa and South Korea.
02 For designers: Designing (ethically) for kids: Designing for children guide
The integration of children’s rights and ethics into the design process is the next frontier for designers who care about responsible design and designing better for children.
The Designing for children guide is an online document and comprehensive set of principles and methods created by designers, psychologists and educators who collaborated over 48h in 2018 in Helsinki to address the huge impact design has on kids. The guide aims to propel the creation a new set of design standards worldwide where children and teens in design processes and outcomes are subjects not objects. Using 10+ commandments for designing and hands-on methods for ethical process, the guide aims to help designers create “products and services that have ethics and children’s best interests at their core.”
Use this guide in your own work and for the celebration of WDD2010: Kids can too!
Read the Designing for children guide.
03 For organisations: Activities to promote design for kids
Whether you share the above tools with your members or create your own event promoting ethical design practice when designing for children or start an initiative locally to petition your government to introduce design in early childhood education, we encourage you to participate in World Design Day by trying to make a difference in your communities and share the results with us!__
The WDD 2018: Kids can too! logo was designed by Peter Bankov (Moscow).
About World Design DayA concept developed by Kim Paulsen (Icograda Vice President 1993-1995) to commemorate the founding of ico-D on 27 April 1963, the day has been celebrated since 1995 as World Graphics Day, as World Communication Design Day since 2012 and currently as World Design Day.
- ico-D announces the theme for WDD2017 will be “Start Young” introducing design concepts to kids through educational workshops. We believe that design is transformative and knowing that the kids of today will be the leaders of tomorrow, early awareness of design as a field of professional practice and of elemental design methodology is key.
Kids are a blank slate. They are at an age when their view of the world and its possibilities are limitless. As the first generation of ‘pure’ digital natives, today’s kids already feel personally responsible for their own futures: they want to be able to choose and create work that makes a difference in the world. And they will do it in their own, unique way.
But how do we prepare young kids to navigate this turbulent world, so they can become sensitive, intellectual, imaginative and practical leaders for tomorrow?
Having a designing mindset means being tuned into the invisible things that matter to people and their relationships to each other and the world.
ico-D, the International Council of Design, sees the great potential for design to improve the world around us. We know that design changes—for the better—how we live and thrive in everyday environments like schools, parks, workplaces and hospitals. The profession of design and its ethics requires designers to consider context, culture, diversity and specificity before even starting to design, and this has become an essential way of thinking and being in the complex world we live in today.
What if design was taught to children the same way math is: everyday, and on equal footing with science, history and languages?
Nearly everywhere in the world, math is considered one of the essential subjects necessary for developing a well-rounded, young mind. The logic is, though many of us won’t become mathematicians, we inherently know math is useful, as it shapes and enlarges our brains in a particular, irrefutable way. In some countries, design is already considered to be an essential subject in elementary school curriculum. The same logic stands: by teaching design to children, they may not become designers, but they will know how to think and be like them. It’s about cultivating and nurturing a designing-mindset. And it’s best to start young.
Every year leading up to World Design Day, we ask ourselves: How can we best impact how people think about design.
This year, we came up with the answer: Kids! …And starting their design awareness and education young!
Design is transformative and knowing that the kids of today will be the leaders of tomorrow, early awareness of design as a field of professional practice and of elemental design methodology, is key.
Whether they choose to become designers, or to apply design methodology in their approach to everyday problems, the designing mindset will be an invaluable asset for whatever future they choose.
We thus excited to announce this year’s World Design day theme: Start Young, a project to introduce design concepts to kids through educational workshops..
WDD2017: Start Young
This year, ico-D has partnered with Montreal-based design studio We are Rap to develop a workshop to introduce design to a whole new generation. The half-day activity is a primer on design with some hand-on exercises to initiate the participants into a basic form of design methodology.
The hands-on workshops will push the children participating to explore their creative potential freely and trust their capacity to solve problems and test their solutions. They will be asked to:
Observe > Analyze > Solve > Model > Test
The desired outcome is to inspire and empower children to adopt innovative ways of thinking and to enhance their creative confidence.
How to participate?
Its a small world. On 27 April 2017 we invite you to celebrate World Design Day by hosting your own design workshop with children in your country. Download the Toolkit here
- Every year World Design Day is celebrated on 27 April 2016. This year’s theme is Design in Action! We invite designers around the world to participate in WDD2016 by sharing examples of design in action in their city or community via Facebook and Instagram! Share photos, videos, illustrations or other representations of the way design is used to make your life better.
- In celebration of its 52nd anniversary, ico-D asks our Members and Community to: Go Public on Process, Design Together, Open Your Studio, Celebrate Designing Processes in response to this year's theme.
- A concept developed by Kim Paulsen (Vice President 1993-1995) to commemorate the foundation of ico-D on 27 April 1963, the day has been celebrated since 1995 as World Graphics Day, and as World Communication Design Day since 2012.