Pasadena 2016

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    ico-D Professional/Promotional Platform Meeting and the Educational Platform Meeting took place in Pasadena, California on 24-26 August 2016 along with the Annual General Meeting (AGM). The events were hosted by ArtCenter College of Design.

    The Meeting was held in the ArtCenter's South Campus, and provided an opportunity for exchange between Members from the educational, professional and promotional sectors.

    The format of the Meeting included forums, workshops, tours and cocktail reception featuring international and local edu/prof/promo and industry experts on the most pressing design issues. 

     

    Please send any Event related inquiries to: 

    Read more about ArtCenter in Pasadena in this ico-D feature here.

    Read and download: 2016 Pasadena Platform Report: Design is valuable (pdf)

     


    About the Platforms

     

    At the 25 General Assembly (November 2013, Montreal), the Council established the ‘Platforms’ with the aim of enhancing Member involvement in ico-D projects and activities.

    By addressing cross-disciplinary, professional and organisational challenges, as well as focusing on specific discipline issues happening within Educational, Professional and Promotional ‘Platforms’, the goal of the Platform structure is to enhance Member involvement in determining ico-D policies, strategy, activities and benefits.

    Click here for more information on the Platforms. 

     


    General schedule and programme

     

    The Pasadena programme and schedule was designed to permit overlap between Professional/ Promotional Members and Educational Members on the second day, a schedule that included the AGM.

    Members were invited to participate in all the components of the three-day event:

    Professional / Promotional Platform Meeting on 24 August and continued on 25 August

    AGM held on the afternoon of 25 August immediately after the Professional / Promotional Platform Meeting

    Educational Platform Meeting held on 25 August and will continue on 26 August

     

    General Schedule

     

    About the programme:

    1) Discussion forum: membership issues
    Discussion Forums are an opportunity for Members to connect with their colleagues from around the world and discuss common challenges. The Professional discussion forum will be on Membership issues (recruitment, demonstrating and communicating value, fee structures, etc.) 

    2) Discussion forum: educational/professional bridge
    Embedded within the AGM, Edu Members and Prof Members will have a chance to network and discuss freely topics of their choice.

    3) Panel: Design & complexity
    The Hong Kong Educational Platform Meeting stressed the need to train resourceful designers, capable of working confidently across disciplines. Yes, designers have always been ‘inter-disciplinary,’ in that we regularly combine disciplines to achieve an outcome. But we are also ‘multi-disciplinary,’ in that the design process allows us to work across and bridge disciplines, even those outside our expertise. Our Panel of emerging and distinguished designers and educators, will share their inter- and multi-disciplinary experiences, and discuss why this integration approach to creative practice is so powerful.

    4) Serious play workshop: nuts to butter; a sustainable design exercise 
    The sustainability paradigm is changing how we design: new rules, new methods, new strategies. In this workshop we will conduct an overly simplified, but nonetheless completely serious exploration of a life cycle informed design method. Workshop participants will be inspired to create innovative design solutions that meet sustainability goals.

    Workshop facilitator Heidrun Mumper-Drumm, is a designer and Environmental Engineer, and teaches Design for Sustainability at ArtCenter College of Design and is Director of ArtCenter Sustainability Initiatives. She is actively engaged in research focused on integrating life cycle evaluation with design process.


    5) Discussion forum: bilateral exchange
    Discussion Forums are an opportunity for Members to connect with their colleagues from around the world and discuss common challenges. The Educational discussion forum will be on bilateral exchange (student and faculty mobility, sharing of resources, joint programs and workshops, etc.). The value of common experience is leveraged for the benefit of the Members. 
     

    6) National design policy: presentations 
    As a means of increasing global competitiveness and addressing sustainability challenges (both environmental and social), nations are increasingly turning to the design sector for solutions.  Conversely, designers look to governments to support their industry, and promote design locally, within the business and industrial sectors, and internationally. National design policies are an effective tool countries can use to develop a cohesive strategy.

     

    Download the Pasadena Platform Meeting and AGM program at a glance here.

     


    day 1 schedule and programme

     

    national design policy: presentations 

    As a means of increasing global competitiveness and addressing sustainability challenges (both environmental and social), nations are increasingly turning to the design sector for solutions.  Conversely, designers look to governments to support their industry, and promote design locally, within the business and industrial sectors, and internationally. National design policies are an effective tool countries can use to develop a cohesive strategy. 

    What constitutes a design policy, and how can design associations advocate for a national design policy?

    At the Professional Platform meeting in Pasadena, the National Design Policy Work Group (NDP WG) reviewed the many forms national design policies have taken, from fully developed strategic plans, to ongoing programs executed by design centres, to precursor strategies, such as design awards programs, exhibitions, and manifestos. Participants from different countries attended the session and were encouraged to present on their own countries’ attempts at developing a policy or promoting design and/or the special challenges they face.

    Lively discussions took place to solicit ideas on what sorts of resources design associations need when advocating at home for a national design policy or promotion program. Lastly, looking to the future, the group engaged in a brainstorming session on what stance we would like ico-D to take on encouraging governments to engage the design sector in developing effective solutions to global issues.

     

    communicating the value of Design: presentations
     
    Design is Valuable. Communicating the value of Design to different target audiences is challenging. Clients, end-users, media, government, etc. - have very different perspectives, requiring different approaches and designers themselves often are not effective conveyors of the "value of design" message. It is also difficult to define, as design function can vary from all types of sectors of industry and target markets. We, as designers ourselves, do we know how valuable design is? If so, how do we communicate this value?

     

    At the Pasadena Platform Meeting, an ico-D CVD Work Group examined the different approaches and knowledge that is needed to effectively address various stakeholders in the public and private spheres regarding the design profession. It aimed to help design communities articulate their message in the most effective way possible using relevant data and evidence.

     

    Speakers: Zinnia Nizar Sompie (Indonesia), Gabriela Mirensky (US), Rita Siow (Australia), Rebecca Blake (US) & Zelda Harrison (S US), and David Grossman (Israel). All Platform Meeting participants will be invited to comment and contribute to the discussion.

     

    Download the Pasadena Platform Meeting Day 1 Schedule here.

     

    day 2 schedule and programme

    Download the Pasadena Platform Meeting Day 2 Schedule here.

     

    day 3 schedule and programme

    Download the Pasadena Platform Meeting Day 3 Schedule here.

     

    panel: Design & complexity

     

    The Hong Kong Educational Platform Meeting stressed the need to train resourceful designers, capable of working confidently across disciplines. Yes, designers have always been ‘inter-disciplinary,’ in that we regularly combine disciplines to achieve an outcome. But we are also ‘multi-disciplinary,’ in that the design process allows us to work across and bridge disciplines, even those outside our expertise. Our Panel of emerging and distinguished designers and educators, will share their inter- and multi-disciplinary experiences, and discuss why this integration approach to creative practice is so powerful.
     

    panel speakers:

    Jessie Kawata
    is a Creative Strategist at NASA’s Jet Propulsion Laboratory in Pasadena, California. Her passion for art, science, and sustainability led her to NASA where she helped to pioneer their very first in-house design studio. With a background in both product design and illustration from ArtCenter College of Design, Jessie has been able to spearhead the integration of design-thinking, creative methodologies, and storytelling strategy into early space mission concepts as Lead Designer in NASA JPL’s Innovation Foundry. In addition, Jessie is a Co-Investigator for a NASA drought indicator proposal in support of the National Climate Assessment.

     

    Arden Stern is a design historian whose scholarship focuses on graphic design and visual culture. Her research interests include the history of typography and vernacular design practices, and she has contributed to scholarly and journalistic publications including Design & Culture, Design Issues, and Print magazine. Dr. Stern teaches in the Department of Humanities & Sciences and the graduate program in Media Design Practices at ArtCenter College of Design.

     

    Paul Soady is an Australian art/type director & letterpress printer from Australia where he surfed, got job in an advertising agency, at night Attended East Sydney Art School and gravitated to type and design. In England, after an interesting journey to London by road, he ended up at Ogilvy Benson & Mather as a “ Typographer,” later freelancing in a small Covent Garden design studio. After another interesting journey, this time through Africa, he returned to Australia and freelanced as a type director, won awards, taught part time at East Sydney Art School, co-founded The Australian Type Directors Club, and was a judge many times for the Art Directors Club. In America Soady worked as an Art Director, won one or two One Show Awards, and was a teacher at ArtCenter College of Design (26 years). He worked in the advertising department & Transportation. Co-chaired Faculty Council. Soady just finished a book on Eric Gill.

     

    Karen Zimmermann is a Professor in the Graphic Design and Illustration Division at the University of Arizona School of Art and acting Chair in Design and Illustration. Previously Karen taught at the University of Hawaii. Karen has received numerous grants and awards including an Arizona Project Grant by the Arizona Commission of the Arts, UA Deans fund for Excellence, and UA Faculty Fellowship. She has been a member of the AIGA Design Educators Steering Committee and is on the College Book Art Association Board. She teaches courses in typography, information graphics, and design.

    Her writing has been published in “The Education of a Graphic Designer,” “The Education of an E Designer,” “The Education of a Motion Designer”, JAB (Journal of Artists’ Books), “Design Education in Progress: Methodology and Process”, American Institute of Graphic Arts, Zed and Inform. Karen Zimmermann’s creative work examines the relationship between art, design, culture, and technology. Her work is tied with her practice in graphic design and letterpress printing. Recently, she has produced visual works that examine, compare, and contrast visual and typographic signs in public and private spaces in the southwest in the book form (Corridor, Here now, and 52).

    Karen received her MFA from Virginia Commonwealth University and her undergraduate degree from Rutgers University.

     

    Michele Jaquis is a socially engaged, interdisciplinary artist who examines the complexities within personal relationships, identity, language and communication. Her experimental and documentary videos, multichannel projections for theater, photographic and digitally manipulated imagery, facilitated workshops and interactions, installations, sculptural objects, and performances have been exhibited in alternative spaces, galleries and museums and film/video festivals across the US and in Australia, Canada, Ireland and New Zealand. Jaquis is also Associate Professor and Director of Interdisciplinary Studies and the Artist, Community Teaching Program at Otis College of Art and Design where she oversees all undergraduate minor curricula while engaging students in collaborating with each other and various community partners.