11 LEADING DESIGN EXPERTS SELECTED TO JUDGE DESIGN FOR ASIA AWARD 200

15 October 2007
Hong Kong (Hong Kong) - The Hong Kong Design Centre (HKDC) has announced the appointment of a Final Judging Panel for Design For Asia Award (DFA Award) 2007, Asia's premier design award.

Hong Kong (Hong Kong) - A record 588 entries worldwide judged by their influence on Asian lifestyle

The Hong Kong Design Centre (HKDC) has announced the appointment of a Final Judging Panel for Design For Asia Award (DFA Award) 2007, Asia s premier design award. The globally-representative judging panel is composed of renowned professionals and experts from a variety of business, professional, academic and design disciplines who have local and international experience. From a record-breaking 588 entries representing more than 20 countries, the judges will select the winners based on the three criteria of good design, influence in Asia and commercial success.

The DFA Award is an annual event organised by the Hong Kong Design Centre to recognise companies from around the world which have generated business success through great design that impacts Asia. We are privileged that our Final Judging Panel has a strong understanding of Asian design and Asian culture, and includes design practitioners who have proven track records of excellence. As a group they represent an outstanding range of design expertise, said Victor Lo, Chairman of the Board of Directors of the Hong Kong Design Centre.. The quality of our judges indicates how seriously we take the selection of winners, making the Design for Asia Award a true mark of excellence.

This year s final judging panel consists of:
- Victor Lo, Chairman of the Board of Directors of the Hong Kong Design Centre
- Freeman Lau, Vice Chairman of the Board of Directors of the Hong Kong Design Centre
- Tetsuyuki Hirano, President of Hirano & Associates, Inc., Japan
- Kelley Cheng, Editorial Director of Page One Publishing Pte. Ltd. and Creative Director of Page One Group, Singapore
- Chung Kyung-won, Professor for the Department of Industrial Design at the Korea Advanced Institute of Science and Technology, Korea
- John Heskett, Chair Professor at the School of Design, The Hong Kong Polytechnic University, Hong Kong
- Kuan Cheng-neng, Director for the Graduate Institute of Industrial Design at Shih-Chien University, Taiwan
- Paul Priestman, Founding Director of Priestman Goode, United Kingdom
- Ole Scheeren, Partner at the Office for Metropolitan Architecture, Netherlands
- Zhou Yi, President & Founder of s.point design, China

Chiang further stated, "it s encouraging that this year s DFA Award received an unprecedented 588 entries from more than 20 countries around the world - from across Asia, and as far away as Europe, and the United States. The overwhelming response represents a recognition by both design practitioners and the business sector of the DFA Award s success in promoting design excellence.

From among the entries, 123 finalists have been selected, and more than half 66 finalists are from the Greater China region. The DFA Award is divided into three categories: DFA Grand Award, the DFA Best Design from Greater China, and the DFA Special Merit Award.

The winners will be announced on 12 December at the HKDC Annual Award Gala Dinner in front of an audience of designers and artists from Asia and the world, and industry leaders and design association heads from far and wide. The Gala Dinner is a highlight of HKDC s Business of Design Week (bodw) 2007, Asia s leading international conference dedicated to innovation, design and brand, which will be held from 10 to 15 December.

Download the list of award recipients.



For further information please contact:

Wendy Kam / Tammy Li at Weber Shandwick
T: 2533 9928/ 2533 9988
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About The DFA Award

The DFA Award, an annual event organised by HKDC since 2003, is presented to companies from around the world which have generated business success through great design that impacts Asia. It also seeks to promote design excellence, to recognise the importance of Asian-influenced design on the Asian lifestyle, and to grow awareness of good design as an essential component in business success and the enjoyment of life.

About bodw
bodw 2007 is Asia s leading design event with more than 40,000 participants and more than 100 of the world s most iconic designers, business leaders and educators in attendance to exchange ideas, and network. The goal of bodw 2007 is to help industry unleash the power of design by focusing on the vital relationship and complex interplay between business and design. bodw is organised by the Hong Kong Design Centre (HKDC) and funded by the Hong Kong SAR Government s Innovation and Technology Commission.