VISUAL IDENTITY TAKES TOP PRIZE IN ANNUAL CUBAN DESIGN AWARDS

19 July 2006
La Habana (Cuba) - The Sixth Week of Design in Cuba was an annual event with a view to create a space for debate, reflection and exchange amongst professionals and students of design and other related careers, as well as the general public.
La Habana (Cuba) - The Sixth Week of Design in Cuba, an annual event under the auspices the National Office for Industrial Design (ONDI) with a view to create a space for debate, reflection and exchange amongst professionals and students of design and other related careers, as well as the general public, took place from 23-26 May, 2006.

The opening day program was devoted to fashion and clothing design, in the form of an homage to Rafael de Leon Duarte, who received the Design National Award 2005. The ceremonies included a retrospective exhibition of his work. Day two and three were devoted respectively to Industrial Design and to the Visual Communication Design (Graphic Design in Political and Social Messages and Design in the Cuban Software Industry).

On the closing day, the National System for Design Assessment of ONDI was officially presented. This system includes for the first time all of the scenarios and aspects of design s influence in Cuban society, presented in the Latin American context. Dr. Arch. Jose Cuendias Cobreros, ONDI s Chairperson and Rector of the Higher Institute of Industrial Design (ISDI) presented a lecture entitled Cuba, design at a new crossroad.

At the end of the week, the ONDI Design Awards were presented. This is the highest acknowledgement given to design professionals or students who have developed new products or design projects during the previous two years, based on their economic or social impact. This biennial Award is part of the State Design Awards System, which ONDI has overseen since 2002.

The top award went to the creative group from the TV station TELESUR, for their visual identity and applications. The identity, in addition to its communicative and expressive values, transcends its functionality and contributes to the cultural integration of the Latin American countries.

Other awards in the field of Visual Communication were presented to the promotional campaign for the 14th Havana City International Book Fair and the Saratoga Hotel s visual identity and applications. The visual identity and catalogue for the exhibition The Painting Lesson, by well known Cuban painter Arturo Montot, received a special mention.

In the industrial design category, the award was presented for the interior design project for Hotel Palco . A special mention was given to the collection of Vanessa bathing suits.

The awards in the Student category went to the re-design of Women magazine and its website, the visual identity and communication products for Marex , the exhibition University 2006 , as well as the Intelligent System to the Processing of Biological Signals. The work Design assessment and layout definition for the Workers journal got a special mention from the Jury.



For further information please contact:
National Office for Industrial Design (ONDI)
La Habana, Cuba
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Cuba will host the 2007 Icograda World Design Cngress in La Habana from 20-26 October 2007. To subscribe to the free enewsletter, click www.newsletters.icograda.org