ICOGRADA SELECTS SEATTLE DESIGN FIRM FOR PROJECT TO BENEFIT DESIGN EDUCATION

18 July 2006
Seattle (United States) - The International Council of Graphic Design Associations (Icograda) has unveiled a limited edition poster designed by Robynne Raye of Seattle's Modern Dog.
Seattle (United States) - The International Council of Graphic Design Associations (Icograda) has unveiled a limited edition poster designed by Robynne Raye of Seattle's Modern Dog. The poster is a fine art collectible and a limited run of 350 prints is available through the Icograda Secretariat. Proceeds from the poster sale will benefit the Icograda Foundation, established in 1991 for the advancement of worldwide understanding and education through the effective use of graphic design.

Seattle's Modern Dog Design Co. has become synonymous with the Seattle graphic design scene and is widely recognised as an inventive and often irreverent purveyor of popular culture. Designer Robynne Raye interpeted Icograda's objective to represent creative leadership in developing the poster. "The message can be interpreted on multiple layers: on the surface we have the coffee drinking stereotype of the city. If we dig a little deeper we are confronted by the self-indulgent nature of portable consumption and the waste it produces (paper cup, plastic lid and straw) as well as the obvious buzz it produces for the consumer," said Raye. "My cyclops infers the phrase: "in the land of the blind, the one-eyed man is king". As a society we are largely unaware of how a number of corporations operate as they are left to do their job and make money by whatever means necessary. Until people become more informed, these corporations are the "one-eyed king". We are not able to just directly force business to act more responsibly - but an enlightened society can create an environment where the most profitable way to operate is also the most responsible."

Raye has received recognition from every major design organisation in the United States. In addition, her work has been exhibited in Finland, Poland, Hong Kong, Taiwan, Germany, France, the Czech Republic, Hungary, Japan, Canada, Mexico and the United States. Her posters are represented in the permanent archives of the Library of Congress, Hong Kong Heritage Museum, Bibliotheque Nationale de France in Paris, Museum Fur Kunst und Gewerbe in Hamburg, the Warsaw National Museum, and the Smithsonian Institute's Cooper-Hewitt National Design Museum in New York.

Jacques Lange, Icograda President and Icograda Foundation Chair, describes the role of poster art as a powerful and sophisticated medium for making social commentary and enabling change for the good in the world. "My first reaction to Robynne's poster concept was that it presented a bold statement. The poster does not patronise forward-thinking designers yet it reminds us all practising communication design around the world with provocative imagery that we have a fundamental social responsibility."

The posters are available for $50 USD, including shipping.



For further information please contact:

Brenda Sanderson,
Icograda Director
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About the International Council of Graphic Design Associations
The International Council of Graphic Design Associations (Icograda) is the world body for professional communication design. Founded in 1963, it is a voluntary assembly of associations concerned with graphic design, visual communication, design management, design promotion and design education. Icograda promotes communication designers' vital role in society and commerce and unifies the voices of graphic designers and visual communicators worldwide. The vision, mission and core values of the council are embodied in the statement 'leading creatively' and manifested through our members diverse activities to use design as a medium for progressive change.

About Modern Dog Design Co.
Seattle's Modern Dog Design Co. has become synonymous with the Seattle graphic design scene and is widely recognized as an inventive and often irreverent purveyor of popular culture. They are found on the pages of all of the major design magazines and books in the United States, receiving hundreds of awards from publications such as Graphis, AIGA, Type Directors Club, The 100 Show and Communication Arts. Their work has been exhibited around the world - from Bellingham to Brno. Many of their posters are in permanent collections such as the Library of Congress, the Smithsonian s Cooper-Hewitt National Design Museum, the Hong Kong Heritage Museum, Bibliotheque Nationale de France in Paris, Museum Fur Kunst und Gewerbe in Hamburg and the Warsaw National Museum.