ICOGRADA PREVIEWS NEW PROGRAM SHOWCASING THE POTENTIAL OF DESIGN

13 July 2006
Seattle (United States) - The International Council of Graphic Design Associations (Icograda) previewed a new initiative that showcases how the potential of design can be harnessed to create a better world.
Seattle (United States) - The International Council of Graphic Design Associations (Icograda) previewed a new initiative that showcases how the potential of design can be harnessed to create a better world.

+DESIGN will collect inspiring design solutions that celebrate creative problem solving. The case studies will be presented as insert cards and/or full-page advertisements in design publications from around the globe through the Icograda Design Media Network (IDMN). The online component of the campaign will include both an archive of the case studies and a blog to promote dialogue about the notion of
leading creatively. The initiative was announced as part of Icograda Design Week in Seattle, being held at the University of Washington from 9-15 July 2006.

Icograda is inviting submissions that showcase unique design solutions to complex communications challenges. "We are hoping that both our members and the public will get involved in identifying projects that exemplify Icograda's ideals of leading creatively," said Don Ryun Chang, Icograda's President Elect.

He used two examples to illustrate the type of work the program will document. In redesigning their graphic identity, media giant Bloomberg LLC commissioned Philadelphia-based design studio MIO (www.mioculture.com) to evolved 100% of its old business cards, letterheads and brochures into a functional stool for employees worldwide. Adding reused steel, each one is made with pulped baked paper covered in beeswax. The stools are sturdy enough to survive office use yet contribute to Bloomberg's dynamic environment. Giving their new brand a sense of history, the design represents Bloomberg's commitment to corporate responsibility and creative ingenuity.

The second example uses design to change the perception of a sterile medical product. The solution was created by Samira Boon of BOONDESIGN in Tokyo. Sterile white gauze masks worn in cold and flu season become something fun and cheerful. Still functional, the masks no longer just cover but merge the face and the design to transform the wearer. There are currently 15 types of masks, varying from animal whiskers and snouts to ruby painted lips and geishas - one even has a zipper so the wearer can eat.

The program was developed by Rethink Advertising in Vancouver, Canada. "I want to acknowledge the work done by Ian Grais and the team in Vancouver to develop this idea," said Chang. "From the original concepts through to the final execution, they ve captured the spirit of Icograda and its mission."

To preview the campaign, visit: plusdesign.icograda.org



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