LOGOSAVVY: DEVELOPING A NAME & IDENTITY FOR BRAND SUCCESS - CALL FOR ENTRIES

03 January 2006
Vancouver (Canada) - Rockport Publishers, the noted international design publisher, has extended its call for entries to 9 January 2006 for an upcoming publication featuring the development stories behind some of the world's most intriguing brands.
Vancouver (Canada) - Rockport Publishers, the noted international design publisher, has extended its call for entries to 9 January 2006 for an upcoming publication featuring the development stories behind some of the world's most intriguing brands. Logo Savvy: Developing a Name & Identity for Brand Success will focus on the process behind the development of some of the best names and identities contributed by a list of top-notch international design firms. Rockport will be collaborating with the Vancouver-based international branding-development company, WOW Branding, in the production of this book.

Eligibility
Any complete name and logo design system created within the last two years is eligible except for those published in other Rockport books. Those submitting work are invited to submit as many pieces as they would like and there is no entry fee.

What to send
Designers are asked to send colour printouts of all submissions for use in the selection process in addition to including the following on CD:

1 - A print reproduction-quality electronic file of the logo in vector format (Adobe Illustrator)

2 - A minimum of four high-res TIFF files showing logo applications photographs of stationery, packaging, printing collateral, clothing, signage, etc.

3 - A rationale for each submission including:

-- The inspiration for the new name/logo
-- The top 3 names/logos that weren t used
-- The process used to develop the name/logo
-- The brand values and criteria the name/logo had to satisfy

4 - Sketches/diagrams of any internal systems used in the creative process

For a detailed description of the guidelines for this call for entries, please click here.




For further information please contact:

Logo Savvy
Wow Branding
101-1300 Richards Street
Vancouver, BC V6B 3G6
T: 1-866-877-4036
E:

About Rockport Publishers
Rockport Publishers specializes in books for design professionals. Our publishing program includes graphic design, interior design, crafts, architecture, product design and fine art. Our worldwide book distribution offers designers the opportunity to show their work in an international forum. www.rockpub.com

About WOW Branding
WOW Branding is a highly influential brand development company that is quickly becoming internationally recognized. We believe a brand is an asset, and we work with our clients to understand, design, implement and manage a brand strategy that add significant value and momentum to the organization. www.wowbranding.com