QUESTIONING THE CURRENT FRONTIERS

14 April 2004
Brussels (Belgium) - What are the challenges and responses to the new design frontiers? Max Bruinsma will analyse the historic performance of the design profession and propose a route ahead.
Brussels (Belgium) - What are the challenges and responses to the new design frontiers? Max Bruinsma will analyse the historic performance of the design profession and propose a route ahead. He will address the commercial, social and environmental demands required by future societies and commerce and will explore new models for the future.

Biography
Max Bruinsma is an editorial designer, independent design critic and former editor of Eye magazine in London. His writings have featured him in art and design journals worldwide. Presently, Max teaches online courses at North Carolina State University and Minneapolis College of Art and Design. A lecturer on contemporary graphic and new media design and visual culture, he has presented at art schools and congresses throughout the world. His latest book is 'Deep Sites - intelligent innovation in contemporary web design' (Thames & Hudson, 2003). Max views designers as critical cultural agents, rather than neutral problem solvers.

For more information about Max Bruinsma:
www.xs4all.nl/~maxb



About 'Fronteiras' Icograda International Design Conference
29-30 April 2004
Memorial da America Latina, Auditorio Simon Bolivar, Sao Paulo, Brazil

Graphic designers and visual communicators often work at the frontiers of socio-economical, industrial, environmental and business development. As the design profession matures, so does its influence and impact on society.
- How can the visual communication industry contribute to the social and economic development of a rapidly changing world?
- How can visual communicators assist trade and industry in developing sound and sustainable corporate strategies?
- How can visual communication contribute towards a sustainable future for all life on earth?

This Icograda conference will explore the ways in which graphic designers from around the world address and adapt to societal challenges, economic change and industrial development.

About Icograda Design Week in Sao Paulo, Brazil
Icograda and ADG-Brazil invite you to celebrate Latin American and International design in Sao Paulo, Brazil, 23-30 April 2004. Experience the 7th ADG Biennial Exhibition, 'Fronteiras' Icograda International Design Conference, 'Design in Latin America' Icograda Regional Design Seminar, as well as Symposia, Workshops and Displays.



For more information about Icograda Design Week in Sao Paulo:

E:
W: www.saopaulo.icograda.org