AWARD-WINNING DESIGNER JOINS ICOGRADA STUDENT WORKSHOP IN BRAZIL

12 April 2004
Brussels (Belgium) - Halim Choueiry of Lebanon joins an international group of workshop leaders in the upcoming Icograda Student Workshop in Sao Paulo, Brazil.
Brussels (Belgium) - Halim Choueiry of Lebanon joins an international group of workshop leaders in the upcoming Icograda Student Workshop in Sao Paulo, Brazil, 23-26 April 2004. Along with professional designers from South Africa, India and Brazil, Choueiry will assist student participants to explore, examine and record the different languages of Sao Paulo under the theme 'A lingua da cidade (The Language of the City).' The Student Workshop is the first of many events during Icograda Design Week in Sao Paulo (23-30 April 2004).

Halim Choueiry is based in Beirut, Lebanon, where he teaches and coordinates the graphic design programme at the Lebanese American University (LAU), Byblos. He also runs his own design studio, 'cro?magnon,' which specialises in corporate identity and the simultaneous typographic representation of Latin-based languages and Arabic.

Halim holds a Bachelor and a Master degree and has won several national and international design competitions. He publishes 'comma' a quarterly pan Arab graphic design magazine, and recently he chaired 'creative nights,' a series of international workshops that are held throughout the Arab countries. Halim also has extensive experience in judging for student competitions and advertising awards, as well as conducting international workshops and design conferences. He is dedicated to bringing about changes in the approach and look of graphic design in Lebanon and the Middle East.



About 'A lingua da cidade (The Language of the City)' Icograda Student Workshop
The Icograda Student Workshop will be held 23-26 April 2004 in Sao Paulo, Brazil. Under the theme 'A lingua da cidade (The Language of the City),' this workshop is a unique opportunity for graphic design students in Latin America to collaborate with students from countries around the world. The aim of this four-day workshop will be to explore, examine and record the different languages of Sao Paulo and express the identity of the city through visual communication.

Each city speaks and communicates at many levels:
The physical - the environment / the architecture
The mental - the activities: the business / the professions
The emotional - ways of living / social issues
The spiritual - the soul and heartbeat of the city

The tools to be used will include drawing, photography, video, collages, found objects and other means of visual documentation. The final concepts and ideas could include posters, alphabets, logotypes, symbols, in both 2 and 3 dimensions.

The students participating will be working in mixed groups, each with a workshop leader. Each group will decide on their interpretation of the language of Sao Paulo. Results will be exhibited during the design week.



For further information please contact:

PO Box 5, Forest 2
B-1190 Brussels, Belgium
T: + 32 2 344 58 43
F: + 32 2 344 71 38
E:
W: www.saopaulo.icograda.org