BUILDING PRIDE - CULTURAL JOURNEYS THROUGH DESIGN

10 March 2004
Brussels (Belgium) - In the Indigenous tradition of bread-making, it is not just the flour and water, but the jokes and stories you tell while you are making it that make it taste so good.
Brussels (Belgium) - In the Indigenous tradition of bread-making, it is not just the flour and water, but the jokes and stories you tell while you are making it that make it taste so good. The experience is not as meaningful if we simply walk in, bake our bread and leave. As designers engaging with a cultural community, we must take the time to be 'good visitors' and create a quality experience for those involved.

With thoughtful planning, designers can affect cultural pride and self esteem by exploring cultural identity, addressing social justice issues and maximising employment and training opportunities. Alison Page will illustrate this by describing the process behind three projects: the building of an Indigenous hospital in far west New South Wales, the creation of a national Indigenous exhibition in Sydney, and a community art project in remote Great Victoria Desert.


Biography
Alison Page is a Designer with a multi-disciplinary practice delivering culturally appropriate design services for Aboriginal communities in Australia. A Tharawal woman from La Perouse in Sydney, Alison's work explores links between cultural identity, art and the environment. As a member of the Merrima Aboriginal design unit, Alison has worked with various urban and rural Aboriginal communities in the delivery of education and health facilities, cultural art centres, exhibitions and public art.

In 1999 Alison received an award from the International Federation of Interior Architects for contributing to the design environment, with an emphasis on social awareness and responsibility. Alison has recently been commissioned by the Museum of Victoria and the Powerhouse Museum in Sydney as the designer for a traveling Indigenous exhibition called 'our place' opening in Athens 2004.



About 'Fronteiras' Icograda International Design Conference
29-30 April 2004
Memorial da America Latina, Auditorio Simon Bolivar, Sao Paulo, Brazil

Graphic designers and visual communicators often work at the frontiers of socio-economical, industrial, environmental and business development. As the design profession matures, so does its influence and impact on society.
- How can the visual communication industry contribute to the social and economic development of a rapidly changing world?
- How can visual communicators assist trade and industry in developing sound and sustainable corporate strategies?
- How can visual communication contribute towards a sustainable future for all life on earth?

This Icograda conference will explore the ways in which graphic designers from around the world address and adapt to societal challenges, economic change and industrial development.

About Icograda Design Week in Sao Paulo, Brazil
Icograda and ADG-Brazil invite you to celebrate Latin American and International design in Sao Paulo, Brazil, 23-30 April 2004. Experience the 7th ADG Biennial Exhibition, 'Fronteiras' Icograda International Design Conference, 'Design in Latin America' Icograda Regional Design Seminar, as well as Symposia, Workshops and Displays.

For more information about Icograda Design Week in Sao Paulo, visit:

www.saopaulo.icograda.org

For further information please contact: