David Adjaye and Kenneth Grange headline SEGD's "Design, Innovation, Collaboration"

05 March 2012
London (United Kingdom) - Acclaimed architect David Adjaye and iconic British industrial designer Kenneth Grange will headline SEGD’s 2012 International Symposium April 27 in London. The 2012 SEGD International Symposium: Design, Innovation, Collaboration is being held in partnership with the Victoria and Albert Museum.
London (United Kingdom) - Acclaimed architect David Adjaye and iconic British industrial designer Kenneth Grange will headline SEGD’s 2012 International Symposium April 27 in London.

The 2012 SEGD International Symposium: Design, Innovation, Collaboration is being held in partnership with the Victoria and Albert Museum and coincides with its much-anticipated exhibition British Design 1948–2012: Innovation in the Modern Age. The symposium will explore how innovation and collaboration are radically changing design across many disciplines.

Adjaye, principal of the London-based Adjaye Group, has won acclaim for his projects including the Nobel Peace Center in Oslo, the Moscow School of Management, and the National Museum of African-American History and Culture in Washington, D.C.

Grange, a founding Pentagram partner, is the designer of iconic everyday objects such as the Kodak Brownie camera, Parker pens, Kenwood mixers, and the redesigned London black cabs. His work is included in the British Design exhibition.

Collaboration is a powerful influence in design today, changing both design processes and results, says Cybelle Jones, principal with exhibition design firm Gallagher & Associates and co-chair of SEGD's International Symposium.

"Design teams are working across continents, cultures, languages, and disciplines," says Jones. "But there can be downsides to collaboration: unwieldy project teams, communication challenges, and dilution of design intent. Is design better and stronger created with one singular vision, or should it be democratic—bringing together diverse talents, expertise, and perspectives in a combined vision?”

The symposium will also focus on how designers are innovating with technology, social media, and interaction design. “Using technology and social media to enhance the social experience can be a real game-changer for design, and we’ll explore this terrain across multiple disciplines,” notes Sander Baumann, founder of designworkplan (Amsterdam) and symposium co-chair.

Other speakers will include:
  • Malcolm Garrett, partner/creative director in communications design group 53K. Pehaps best known for his work with musicians such as Duran Duran, Simple Mind, and the Buzzcocks, Garrett is also a passionate interactive media designer.
  • Rob McIntosh, creative director at frog, whose recent work includes next-generation immersive communication models driving projects related to the future of connected cities, the digital media sphere, and automotive industries.
  • Paul Traynor, principal of Light Bureau, an international consultancy whose portfolio includes the NATO headquarters in Brussels, urban master plans in the UK and the Middle East, and cultural institutions such as Christopher Wren’s Monument to the Great Fire in London.
  • Moira Gemmill, the V & A’s Director of Design, who is responsible for planning and implementing FuturePlan, the museum’s major program of redesign and restoration for its galleries and public spaces.
  • Peter Dixon, architect and senior partner/creative director with the branding consultancy Prophet, and director of award-winning projects for BMW, Citibank, Chrysler, IBM, Microsoft, McDonalds, Nissan, Sprint, and Wal-Mart.
A pre-symposium reception will be held Thursday evening, April 26, at the London offices of Prophet. The symposium itself will be held at the V&A’s Sackler Centre for Education.

SEGD's second International Symposium follows the success of its first International Symposium in 2010 and the SEGD European Tour in 2011, which brought design events to four European capital cities.

“We’re excited to be partnering with the world’s greatest art and design museum to explore these themes and continue promoting multidisciplinary collaboration and innovation in the design world," says Jessica W. London, SEGD CEO.



For more information or to register, visit www.segd.org

About SEGD

Founded in 1973, SEGD (the Society for Environmental Graphic Design) is the global community of people working at the intersection of communication design and the built environment. Through educational programs, research, and publications, SEGD’s mission is to provide learning opportunities and resources for professionals involved in EGD, promote the importance of the discipline in establishing place, and continue to refine standards of practice for the field. Since 1987, the annual SEGD Global Design Awards have recognized excellence in environmental graphic design worldwide.

About British Design 1948-2012

The V&A's upcoming exhibition, British Design 1948–2012: Innovation in the Modern Age, celebrates the best of British post-war art and design from the 1948 “Austerity Games” to the summer of 2012. Over 300 British design objects highlight significant moments in the history of British design and how the country continues to nurture artistic talent and be a world leader in creativity and design. The exhibition will be held from 31 March 31 to 12 August 2012.