Tokyo Midtown Design Hub hosts Romance, an exhibition of JAGDA members

03 February 2011
Tokyo (Japan) - From 4 February - 6 March 2011, 85 JAGDA members will present 30-second motion graphics pieces utilising the same sound source in the exhibition ROMANCE. This exhibition presents a kind of visual poetry on the theme of romance, or lovemaking, one born of the special evolution of communication experienced in Japan in 2010.
Tokyo (Japan) - From 4 February - 6 March 2011, 85 Japan Graphic Designers Association Inc. (JAGDA) members will present 30-second motion graphics pieces utilising the same sound source in the exhibition 'Romance.' This exhibition presents a kind of visual poetry on the theme of romance, or lovemaking, one born of the special evolution of communication experienced in Japan in 2010.

This exhibition was originally showcased at the Business of Design Week (BODW) and InnoCentre in December 2010 in Hong Kong, and will tour back to Japan in 2011.


Above image source: www.japandesign.ne.jp

Concept

Japan, especially the cell phone industry, is experiencing the "Galapagos Syndrome" (isolated evolution). Japan is situated on the Eastern tip of Asia. Here, a new sense of romance sprang up in conjunction with the new media.

The young people of Japan today make love, or express romance via cell phones and other handheld computing devices. They don't speak directly on the telephone; they are developing a unique type of communication that relies on electronic formats like email and texting. In public places, for example, public transport spaces like trains or buses, it's prohibited to speak out loud on the phone. But precisely because it's time spent on public transportation, it's also the ideal time to communicate. So on trains and buses, all the young people are engrossed in sending and receiving messages through their handheld devices.

The older generation seems to be confused by this phenomenon, but essentially, communicating by entrusting delicate meanings to short words, symbols and codes is the traditional style of lovemaking in Japan. One could probably say that romancing through handheld devices is actually a further flowering of this traditional form, enhanced by today's technology. In fact, it's very likely that here is where we will intuit the rhythmic life of Japan's new communication design.

Designers

Kan Akita
Ikuo Amano
Masuteru Aoba
Yuko Araki
Katsumi Asaba
Takaaki Bando
Daigo Daikoku
Tatsuo Ebina
Norio Fujishiro
Takashi Fujita
Naoko Fukuoka
Osamu Fukushima
Tadahiro Gunji
Kenya Hara
Satoshi Hasegawa
Kazunari Hattori
Noriaki Hayashi
Eiki Hidaka
Naomi Hirabayashi
Kotaro Hirano
Masaaki Hiromura
Yoko Inoue
Yoshiaki Irobe
Toshine Ishihama
Toyotsugu Ito
Koji Iwagami
Koji Iyama
Tomoya Kaishi
Masahiro Kakinokihara
Takahisa Kamijyo
Mitsuo Katsui
Atsuki Kikuchi
Katsuhiro Kinoshita
Shogo Kishino
Yoshihiro Kobayashi
Yosuke Kobayashi
Yuji Koiso
Chiharu Kondo
Takafumi Kusagaya
Shin Matsunaga
Kei Matsushita
Ken Miki
Yu Miura
Yumiyo Miyata
Kenji Miyauchi
Ryo Miyawaki
Mitsuhiro Miyazaki
Koji Mizutani
Shoji Morishige
Yasuhito Nagahara
Hiroaki Nagai
Kazufumi Nagai
Kazumasa Nagai
Tomohiko Nagakura
Keisuke Nagatomo
Masayoshi Nakajo
Kiyoshi Ohmori
Yoshinori Okada
Ken Okamuro
Akio Okumura
Hitomi Sago
Kashiwa Sato
Taku Satoh
Yasuhiro Sawada
Shogo Seki
Katsuhiko Shibuya
Norito Shinmura
Shinnoske Sugisaki
Yohei Sugiyama
Mamoru Suzuki
Yoshimaru Takahashi
Kaoru Takai
Shintaro Takemura
Taichi Tamaki
Tsutomu Tanigawa
Hiroki Taniguchi
Masayuki Terashima
Yusaku Tomoeda
Tomohito Ushiro
Usi
Wabisabi
Hideto Yagi
Toshio Yamagata
Shigeru Yamaoka
Shunyo Yamauch


Event details

Tokyo Midtown Design Hub 26th Exhibition: Romance
Date: 4 February - 6 March 2011
Venue: Tokyo Midtown Design Hub

Organised by Tokyo Midtown Design Hub
Executed by Japan Graphic Designers Association Inc. (JAGDA)
Produced by Masaaki Hiromura, Kenya Hara, Kei Matsushita
Music cooperation: Tatsuya Yamada(MAS/Tyme.)
Movie cooperation: Kenji Aoki



For more information, please contact:

JAGDA secretariat
Midtown Tower 5F
9-7-1 Akasaka
Minato-ku, Tokyo
107-6205 Japan
T: +81 3 5770 7509
F: +81 3 3479 7509
E:


About the Japan Graphic Designers Association Inc.

The Japan Graphic Designers Association Inc. /JAGDA is an organisation of professional graphic designers active throughout Japan and abroad. Since its establishment in 1978, JAGDA has continuously aimed to promote the enhancement of graphic design and to contribute to the betterment of cultural life through graphic design. These goals are pursued through a broad range of activities which foster the exchange of knowledge and experience relating to graphic design, including exhibitions, symposiums and publications. JAGDA is also an active member of the International Council of Graphic Design Associations, and takes an aggressive stance in promoting exchanges with design organisations worldwide. www.jagda.org