Adobe issues Call for Entries to 2011 Adobe Design Achievement Awards

08 December 2010
San Jose (United States) - Adobe Systems Incorporated (Nasdaq:ADBE) today announced the call for entries for the eleventh annual Adobe® Design Achievement Awards (ADAA), expanding its global reach to 15 languages and adding new categories for faculty and students.
San Jose (United States) - Adobe Systems Incorporated (Nasdaq:ADBE) today announced the call for entries for the eleventh annual Adobe® Design Achievement Awards (ADAA), expanding its global reach to 15 languages and adding new categories for faculty and students.

This premier competition honours the best student graphic designers, photographers, illustrators, animators, digital filmmakers, developers and computer artists from accredited higher education institutions worldwide.

To recognise teaching excellence, Adobe has introduced three new categories for faculty. It has also added student categories in game design, web analytics and mobile analytics to award advances in these burgeoning areas. The awards ceremony will take place during the IDA Congress 2011 in Taipei, Taiwan (Chinese Taipei) in October 2011.

"For over a decade, The Adobe Design Achievement Awards has acknowledged student excellence from the world's accredited higher education institutions. We are proud to extend our global reach and expand the program to honour the faculty and academic staff who nurture this student talent," said Ann Lewnes, senior vice president of global marketing at Adobe. "The mobile device explosion has pushed the demand for game designers and the need for companies to integrate analytics to measure the success of their applications. We anticipate interesting entries that push the envelope in these emerging areas."

For the third consecutive year, Icograda is endorsing and supporting these prestigious student awards.  

"The partnership between Icograda and Adobe creates a global collaboration between our educational networks," said Russell Kennedy, president of Icograda. "The new categories and addition of recognition for faculty and staff brings new opportunities to celebrate innovation in design education and reflect how quickly the field is advancing."

Free to enter, the competition is open to students, faculty members and staff members of higher education institutions throughout the world.

Starting this year, the new faculty and staff categories are: Innovation in Education in Interactive Media, Innovation in Education in Video and Motion and Innovation in Education in Traditional Media.

In addition, students have more opportunities to be acknowledged. They can enter twice per category throughout the call for entries period and submit work for three judging sessions. Semifinalists will be selected during each judging session in all student categories except Web Analytics and Mobile Analytics.

Submission deadlines are 28 January 2011; 29 April 2011; and 24 June 2011. Finalists will be invited to attend the awards ceremony in Taipei, Taiwan (Chinese Taipei) in October 2011 and awarded software and cash prizes.

For detailed information about submission guidelines, deadlines, categories and more, visit www.adobeawards.com. Students and faculty are invited to submit projects through this web site and view winning work from the last 10 years in the ADAA Gallery.



For more information, please contact:

Diala Lada
Projects Manager
Icograda Secretariat
E:

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences.
www.adobe.com

About Icograda

Icograda (International Council of Graphic Design Associations) is the world body for professional communication design. Founded in 1963, Icograda promotes communication designers' vital role in society and commerce.
www.icograda.org

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