Call for entries: Big Picture Design Challenge

19 August 2009
Melbourne (Australia) - The Design Institute of Australia, in partnership with McDonald's, invites Australia's and New Zealand's best young designers to submit entries into the inaugural Big Picture Design Challenge, recently endorsed by Icograda.
Melbourne (Australia) - The Design Institute of Australia, in partnership with McDonald's, invites Australia's and New Zealand's best young designers to submit entries into the inaugural Big Picture Design Challenge, recently endorsed by Icograda.  This is a unique opportunity and platform for Australia's and New Zealand's design students and recent graduates to showcase their designs.

There have been big changes at McDonald's recently - from new menu ranges to re-designed restaurants. This competition gives design students and recent graduates the chance to get in on the action and showcase their talent.

The challenge: Design outstanding images destined for any surface or area at McDonald's restaurants, which define and promote Australia's and New Zealand's diversity.

The opportunity: See your designs in McDonald's restaurants. $4,000 in cash prizes to be won!

For over 35 years, McDonald's has been a part of the fabric of Australian society with over two thirds of stores owned and operated by small business people. In recent years, McDonald's Australia and New Zealand has taken a contemporary approach to refurbishing its restaurants with the help of the region's best designers. Architecture and interior design featuring photography and illustrative graphics have become an integral part of communicating McDonald's brand and providing unique and interesting environments for their customers.

Through a partnership between the DIA and McDonald's, the Big Picture Design Challenge will provide a unique opportunity and platform for young designers.

The entry period will run from 10 August - 12 October 2009.

Read more in the endorsed event listing, or visit www.design.org.au/bigpicture for complete entry details.



For more information, please contact:

Caroline Benzie, National Program & Events Officer
Design Institute of Australia
Level 1, 175 Collins St
Melbourne, Victoria
3000 Australia
T: +61 3 9662 2345 / 1300 888 056
F: +61 3 9662 4140
E:
W: www.design.org.au

About the Design Institute of Australia

Committed to supporting and actively promoting design and designers since 1947, the Design Institute of Australia (DIA) is the voice for design in Australia. A Professional Member of Icograda, the DIA is a membership body representing professional designers and design businesses from across Australia.