THREE CANADIAN DESIGNERS CREATE UNESCO POSTERS FOR INTERNATIONAL ADULT LEARNERS' WEEK

10 August 2009
Ottawa (Canada) - From sixty submissions, three Canadian designers were selected to design posters to commemorate the 60th anniversary of the United Nation's Universal Declaration of Human Rights and mark International Adult Learners' Week.
Ottawa (Canada) - In early 1009, the Canadian Council on Learning's Adult Learning Knowledge Centre, in partnership with Canadian Commission for UNESCO, announced a call for posters to commemorate the 60th anniversary of the United Nation's Universal Declaration of Human Rights and mark International Adult Learners' Week.

Sixty designers across Canada submitted their portfolios in response to the competition; three were commissioned to design posters around the theme "Learning is a Human Right." The posters, celebrating the joy, power, and transformative capacity of learning, helped announce in International Adult Learners Week, 2-8 March 2009.

Here's what the three had to say about their design approach:

Internationally known poster artist Andrew Lewis in Brentwood Bay, British Columbia, explains "Learning takes place deep inside our 'grey matter', which, in my mind, is not grey at all, but a fanned out Pantone book, not in any arranged order but an explosion of random colors. Sketching with colored pencils on paper, I developed this image where the left side is a flat range of colors that move right and literally left the page, or the mind. The original image was smack dab in the center of the page, so using scissors, I cut it in half and moved it over, then realized I could make a pattern, suggesting that we as humans become connected through the process of learning."

David Coates, Society of Graphic Designers of Canada (GDC) Fellow and a partner in Ion Branding + Design in Vancouver, British Columbia, states that he sought to show "the vitality of life that learning affords. The idea of the Declaration of Human Rights is conveyed strongly as an historical document through the paper texture and script font... The colored dots reinforce basic human rights being ingrained in our human DNA."

Sergio Serrano, who was born in Coahuila, Mexico, in 1985 and moved to Edmonton, Alberta, in 2003, to pursue a degree in design, says that the concept for his poster "came from the idea of education as a journey….Each stage in a person's education is a steppingstone that leads to new paths and directions. I wanted to convey the freedom a person has in choosing his or her own learning path...[and] emphasise the learning process and each step along it, since I believe that learning is not a destination but a life-long journey."

To see the other posters and learn more about the Canadian Council on Learning and the Canadian Commission for UNESCO, visit: www.ccl-cca.ca

Find out more about International Adult Learners' Week: www.unesco.ca

Source: www.gdc.net



For more information, please contact:

Micheline Sabourin
Senior Administrative Assistant,
Communications/Media Relations
Canadian Council on Learning
T: +1 613 786 3230 x221
E:
W: www.ccl-cca.ca