WHITE HOUSE CALLS ON AIGA MEMBERS TO HELP PROMOTE COMMUNITY SERVICE OPPORTUNITIES

29 June 2009
New York (United States) - The White House and the National Endowment for the Arts (NEA) have requested members of AIGA, the professional association for design help in promoting public service opportunities in their communities during the "United We Serve" initiative.
New York (United States) - The White House and the National Endowment for the Arts (NEA) have requested that members of Icograda Professional member AIGA, the professional association for design, help in promoting public service opportunities in their communities during the "United We Serve" initiative, a summer of community involvement culminating in a National Day of Service and Remembrance on 11 September 2009.

On behalf of the Obama administration, the NEA has asked members of AIGA, the professional association for design, to visually promote local opportunities for community service and then create a visual record of the results. "Designers should be involved as citizens and as designers. Each designer has the ability to move others by making stories visible and capturing the community experience," said AIGA Executive director Richard Grefé.

How AIGA members can get involved
  1. Find community service projects in your area on Serve.gov, then work with the project organisers to visually promote the event, program or call for service. This could take the form of a poster, brochure, website or any other type of visual communication encouraging others to get involved.  
  2. Record and share the results byuploading your photos to Flickr using the tag designserves. Share photos of your work being used to promote a local opportunity (e.g., your poster on a bulletin board or a brochure on a registration table) or photos of people in action completing service projects (e.g., volunteers building a playground or planting a garden).
  3. Send a PDF of your design to AIGA for inclusion in a slideshow this fall on www.aiga.org. Include 1) credits for those involved with the design, 2) the name of the organisation or group performing the service, if applicable, and 3) the title of the community service project.

About "United We Serve"
"United We Serve" is a nationwide service initiative that will help meet growing social needs resulting from the economic downturn. With the knowledge that ordinary people can achieve extraordinary things when given the proper tools, President Obama is asking Americans to come together to help lay a new foundation for growth. This initiative aims to both expand the impact of existing organisations by engaging new volunteers in their work and encourage volunteers to develop their own "do-it-yourself" projects. "United We Serve" is an initial 81 days of service, but will grow into a sustained, collaborative and focused effort to promote service as a way of life for all Americans.

To make it easy for Americans to get involved, the President is urging them to visit Serve.gov. Visitors can type in their zip code to find local volunteer opportunities, recruit volunteers by posting their organisation's projects, or get ideas for creating their own projects with friends, families and neighbors.



For further information, please contact:

Jennifer Bender
Manager, communications and marketing
AIGA | the professional association for design
T: +1 212 807 1990
F: +1 212 807 1799
W: www.aiga.org


About AIGA
AIGA, the professional association for design, is the oldest and largest membership association for design professionals engaged in the discipline, practice and culture of designing. AIGA's mission is to advance designing as a professional craft, strategic tool and vital cultural force.

Founded in 1914, AIGA now represents more than 22,000 designers of all disciplines through national activities and local programs developed by 64 chapters and 240 student groups.

AIGA supports the interests of professionals, educators and students who are engaged in the process of designing. The association is committed to stimulating thinking about design, demonstrating the value of design and empowering success for designers throughout the arc of their careers.