STATE OF DESIGN ANNOUNCES DESIGN CAPITAL SPEAKERS

12 May 2009
Melbourne (Australia) - The speakers have been announced for the State of Design Festival's premier business speaker series, 'Design Capital,' presented by Design Victoria. Showcasing design vision, innovation and strategies that provide a critical, competitive edge in business, Design Capital will be held at BMW Edge, Federation Square, Melbourne, 16–17 July 2009.
Melbourne (Australia) - The speakers have been announced for the State of Design Festival's premier business speaker series, 'Design Capital,' presented by Design Victoria. Showcasing design vision, innovation and strategies that provide a critical, competitive edge in business, Design Capital will be held at BMW Edge, Federation Square, Melbourne, 16–17 July 2009.

Learn how leading businesses are investing in innovative solutions during Design Capital's Business Day, 16 July. The speakers, including three members of the Icograda Executive Board, will discuss case studies on the positive impact of design investments and highlight the smart tools they use to survive and strategically react to rapidly changing global markets.

On Design Capital's Design Day 17 July, speakers will explore the tension between design trajectories, speculate on the next big shifts in the sector, and 'Sample the Future' of the tactics and ambitions embedded within their own work.

Hear from experts profiled below, including over 20 national and international industry leaders.

Business Day

16 July 2009 - BMW Edge, Federation Square
Smart, Connected, Sustainable – Preparing Today for the Business of Tomorrow

Today's businesses must be armed with smart tools and strategic thinking to survive and react to volatile markets and rapid shifts in demand for products and services. Design Capital business day presents a toolkit for tomorrow – innovative insights and strategic steps to assist your business for the challenges of tomorrow.

Session One - 16 July (8:45 - 12:00)
  • Professor Roy Green, Dean, UTS: Business (Australia)
    Creativity, Innovation and Survival for Australian SMEs
  • Peter Williams, CEO, Deloitte Digital (Australia)
    Business Futures: Online, Connected, Always
  • Joseph Correnza, Principal, Arup (Australia)
    Constant Innovation / Constant Collaboration
  • Rupert Posner, Director, The Climate Group (Australia)
    Moving Towards the Green Economy
  • Matt Perry, Director, Republic of Everyone (Australia)
    New Times – New Marketing Agendas

Session Two - 16 July (13:30 - 17:00)        

  • Phil Craig, General Manager Retail, Origin Energy (Australia)
    Innovating Toward New Markets
  • Richard Hasseldine, Former Chief GM, Group Delivery, Bendigo Bank (Australia)
    The Business Case For Sustainable Investments
  • Julian Smith, CEO, Neco (Australia)
    Decoding The Green Marketplace
  • Helen Gray, Manager, First Class Airport Product Delivery, Qantas (Australia)
    Designing Market Leadership   
  • Vince Pirello, Director, Woods Bagot (Australia)
    Designing Market Leadership   
  • Alistair Murray, Managing Director, Ronstan (Australia)
    Steps Towards A Global Marketplace
  • Paul Chapman, Executive Chairman, The Australian Turntable Company & MD, Environmental Villages Worldwide (Australia)
    Design and Manufacturing for a Global Market

Design Day

17 July 2009 - BMW Edge, Federation Square
Sampling the Future of Design

Converging conditions create tension and diversity; how will design respond to the unfolding patterns of our time? Design Capital explores the tension between design trajectories, to speculate on the next big shifts in the world of the designer. Join us to sample the future of the tactics and ambitions of this group of world leading practitioners.

Session One - 17 July (9:45 - 13:30)
  • Nipa Doshi, Director, Doshi Levien (United Kingdom)
    Designs Global Crossroads
  • Marcus Piper, Creative Director, one8one7 (Australia)
    Press to Print
  • Nate Archer, Editor, designboom.com (Canada)
    Tracking Imagination
  • Don Ryun Chang,  Icograda President, Dean, Graduate School of Advertising, Hongik University (Korea)
    Clash of the City Brands
  • David Berman, Icograda Treasurer, Director, David Berman Communications (Canada)
    Do Good Design

Session Two - 17 July (15:00 - 17:45)
  • Omar Vulpinari, Icograda Vice President, Head Visual Communications, Fabrica (Italy)
    Breeding Catalysts of Social Improvement
  • Leon van Schaik, Innovation Professor of Architecture, RMIT (Australia)
    Slow Places / Fast Systems
  • Tom Kovac, Professor of Architecture, RMIT (Australia)
    Slow Places / Fast Systems
  • Tim Yu, Editor, Cool Hunting (United States)
    The Web of Design
  • Oron Catts, Director, SymbioticA (Australia)
    Designing the Future of the Semi-Living

Evening Session - 17 July (6.30pm - 8.00pm)
  • Niels Jonkhans, Assistant Professor of Architecture, University of Applied Arts Vienna (Austria)
    Architecture of Necessity
  • Hernan Diaz Alonso, Principal, Xefirotarch (United States)
    Evolutionary Design

Read more about the speakers for Design Capital.



For more information, please contact:

State of Design Alliance
PO Box 172
Flinders Lane 8009
Melbourne, Australia
T: +613 9650 3963
F: +613 9650 3968
E:
W: www.stateofdesign.com.au


About State of Design Festival
State of Design Festival, an Icograda-endorsed event, is an initiative of the Victorian State Government in Australia and is the public face of the Design Victoria Strategy. www.stateofdesign.com.au