WOLDA AND EULDA WINNERS AT 'SYZYGY' CONFERENCE IN BARCELONA

18 June 2008
Milan (Italy) - On 6 June 2008, Wolda, theWorldwide Logo Design Annual, and some of the winning logos from Eulda (the Europe-only predecessor of Wolda) were presented to the Art Directors Club of Europe during its first ever design & advertising conference, Syzygy, held at the CaixaForum in Barcelona.
Milan (Italy) - On 6 June 2008, Wolda, theWorldwide Logo Design Annual, and some of the winning logos from Eulda (the Europe-only predecessor of Wolda) were presented to the Art Directors Club of Europe during its first ever design & advertising conference, Syzygy, held at the CaixaForum in Barcelona. The name of the event referred to the rare alignment of three stars of the design and advertising universe: a spectacular creative event only visible from Barcelona.

The conference attracted an international crowd of almost 200 people from around Europe. The guest speakers were Ami Hasan (Finland) and Toni Segarra (Spain), Peter Saville (UK) in conversation with Pablo Martin (Spain), and Mauro Pastore (Italy), President and Co-founder of Eulda Books and Cacao Design, a small Milanese firm with numerous international awards to its name.

Mauro Pastore presented his ideas on the main theme of the conference, namely the genius loci ("spirit of the place"), focusing on cultural diversity in branding and logo design, the core businesses of Cacao Design and Wolda, the Worldwide Logo Design Annual. William Crerar, Head of Marketing at Eulda Books, also spoke, completing the presentation with visual examples of the winning logos from the Eulda ‘07 annual, part of a growing archive of design trends and diversity.

After two years observing the thousands of logos participating in Eulda, their conclusion was that factors such as the globalization of companies and markets, the mixing of national cultures and the influence of the internet appear to have practically eliminated cultural identifiers in contemporary European logo design, with the result that national or regional cultural identity is now only visible when it forms part of the client’s objectives and appears in the design brief.

The first edition of Wolda, the Worldwide Logo Design Annual appears later this year. Like Eulda before it, the annual will be arranged by nation, making it easier to identify any evidence of cultural differences or genius loci that may emerge at a global level.

For details contact Areti Maniati at or Letizia Magrone at



Wolda is an Icograda endorsed event. The winners of the competition are to be announced 29 September 2008. Visit the event description for more details.

About Wolda
Wolda is the high-profile graphic design award scheme that rewards the best logos and trademarks designed throughout the world, creating an archive that tracks the evolution of tastes, styles and trends in global design, year after year. Wolda’s standing is guaranteed by the endorsement of many of the most important design associations: Wolda is the only awards scheme in the world endorsed by more than 100 design associations and schools.

About cacao design
cacao design, founded in january 2004 by mauro pastore, masa magnoni and alessandro floridia, is a small studio that specializes in branding and web design. its work has won numerous awards and been published in many major annuals and renowned international publications. cacao approaches every task with a combination of passion, professionalism, experience, enthusiasm and above all the desire to entertain and be entertained: a mix that makes it unique.