Organised by ico-D Member One Club for Art & Copy, The One Show is the world’s most prestigious awards show recognising the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organisations from around the world enter every year.
Submissions due 27 January 2017
The 2017 Creative Week will be held May 8–12 in New York City. Featuring special presentations and numerous events, Creative Week now includes two nights of One Show award ceremonies, celebrating the best creative ideas that set the new industry standard.
-Established in 1973
-Takes place in New York City
-Thousands of agencies, nonprofits and corporations from around the world participate
-20,000+ total submissions in 2016
-556 pencils awarded
-69 countries represented in 2016
-Over 5,000 attendees in 2016
27 January 2017 Submissions due
8–12 May 2017: CREATIVE WEEK
10 and 12 May 2017: ONE SHOW AWARD CEREMONIES
Finalists will be notified by email by mid-April, 2017. All finalists must confirm their credits online, upload high-resolution digital images for publication and submit additional copies of work for the One Show traveling exhibitions. All finalists are required to send in a proof of publication or airdate.
The One Show is presented as a travelling exhibition. Touring dates and venues have not been confirmed yet.
All work must be published or aired for the first time between January 1, 2016 and February 5, 2017. Publication means the advertisement appeared in a form of mass media exposed to a substantial audience. Work produced on behalf of The One Club or One Show is not eligible. Entries must be submitted by an industry professional.
To maintain eligibility, all entries must be submitted with signed approval from the acting Chief Creative Officer to verify that all work entered is authentic, approved by the client, entered as aired or displayed and is within the spirit of the rules. A client contact, phone number and email must also be submitted with each entry.
The One Club reserves the right to disqualify entries submitted without proper paperwork verifying the creation of the advertisement.
The exact same piece may only be entered into a maximum of three different categories per discipline. The exact same piece may NOT be entered into both nonprofit and consumer verticals. The exact same piece in different executions may NOT be entered into the same category. The exact same piece may NOT be entered into both innovation and experiential categories.
About ico-D Endorsements
Each year, ico-D endorses a select group of international activities that advance our objective to promote the value of design. Endorsed events demonstrate that they enhance the standards of design, ethics and professional practice. For design awards, an ico-D endorsement is recognition that it has been organised to meet international best practice guidelines under ico-D’s policies and best practices – including jury composition, evaluation criteria and intellectual property protection.
Find out how to apply for ico-D Endorsements here