The Social Design of Fabrica
Omar Vulpinari introduces Fabrica, the Benetton grant-based research centre, during a lecture on the philosophy and methodology behind many of their global and local social design projects addressing road safety, child injury prevention, anti-tobacco and anti-alcohol culture, global warming, violence prevention, disability barriers, freedom of information, and many others.
It will feature the issues of social communication, universal images, cross-cultural design, non-conventional communication strategies, designer-client-enduser co-design.
Time and location
Monday, 29 August at 18:30
DE-4580 (fourth floor)
École de design, UQAM
The lecture is presented in joint cooperation by Icograda - the world body for professional communication design, Société des designers graphiques du Québec (SDGQ), Université du Québec à Montréal (UQAM) and Bureau du design, Ville de Montréal.
About Omar Vulpinari
Omar Vulpinari is currently Icograda Vice President, where he is Editorial Director of Iridescent – Icograda Journal of Design Research and co-chair of the Icograda Design Education Manifesto 2011.
Vulpinari is Director of Expanded Media and Head of Visual Communication at Fabrica. His work mainly focuses on practice research in expanded media for social impact. Fabrica's work under his creative direction has been featured in major international media and many dedicated exhibitions. Vulpinari is also responsible for the centre's transdisciplinary workshop programme Environmental, Social, Relational.
Omar has been Creative Director on numerous projects including work for UNWHO, UNICEF, UNESCO, The World Bank, Amnesty International and Reporters Without Borders.
Vulpinari is Advisor for United Nations World Health Organisation and Design 21 - Social Design Network. He is Regional Ambassador for Index: Design to Improve Life Awards.
He has lectured in over 30 countries and is a frequent exhibition curator, speaker, moderator, workshop leader and juror for major international design events and universities.
Omar Vulpinari was born in the Republic of San Marino and raised in the United States. Today he lives in Treviso, Italy.
Fabrica is the communication research centre financed by the Benetton Group. It was founded in 1994 by Luciano Benetton and Oliviero Toscani with the aim of combining culture with industry. It offers young designers from around the world an opportunity for creative growth and multicultural exchange. The centre is located in Italy, near Venice, in Villa Pastega Manera, an ancient seventeenth century villa restored and expanded by Tadao Ando.
Fabrica is grant-based and offers one-year residencies providing a unique education/practice/research opportunity along with a wealth of resources and relations. The residents develop cultural and social communication projects in the areas of design, visual communication, photography, interaction, video, music and publishing under the guidance of international experts.
The centre's aim is to inspire a specific creative category of "social catalysts" that at the end of their residency, will continue in this mission.