2018 Adobe MAX Recap

01 November 2018

Commercial: Video Editing/Post-production category winners Annette Lee and Brigitta Martiana sit down to talk with a mentor during 1:1 Mentorship Mashup at the Community Pavilion

Having announced the 2018 ADAA winners last month, it was time that winning students receive their trophies at the 2018 Adobe MAX conference. This year, Adobe MAX was held in Los Angeles at the Los Angeles Convention Center from 15–17 October, where approximately 14 000 people were in attendance. MAX welcomed professionals and educators from all fields of design, and 730 students—the highest number of students to date and a 40% increase over last year. The focus of this year’s conference was The Student Experience.

Top row: Wooyoung Kim (category winner, Commercial: Animation/Motion Graphics), Kihyun Kim (category winner, Commercial: Web/App/Game Desing), Siena Mae Allison (category winner, Fine Art: Animation/Motion Graphics). Bottom row: Junki Hong (category winner, Commercial: Print/Graphic/Illustration), Heewan Park (category winner, Social Impact: Video Editing/Post-Production/Animation/Motion Graphics).


Day 0

Students were invited to attend the Student Social Mixer where they could come and meet their fellow peers also attending MAX. For some students, this was their first MAX, while others came to be reunited with friends they had made at last year’s event. Students mingled with one another and had a chance to learn more about the educational programs available at Adobe, like the ADAA. The 2018 ADAA winners got to meet each other in person for the first time!


Day 1

Starting early with conferences and keynote speakers at the MAX General Sessions. The ADAA winners then made their way to the Adobe Awards Trophy Luncheon where they were greeted by various design professionals attending MAX, and later received their ADAA trophies. Students got to introduce themselves and their winning projects to professionals in the design field.

After lunch and stimulating conversation with design professionals, the students headed over to the Community Pavilion at MAX to meet with their 1:1 Mentorship Matchups. Here, students got to meet with mentors and speak about their practice and future careers. They received some insight into the professional world and exchanged creative ideas.
 


Fine Art: Video Editing/Post Production category winner Carol Nguyen conversing with Kristine Arth and Martina Martian




Left to Right: Mike Winkelmann (Beeple), Siena Mae Allison (ADAA category winner, Fine Art: Animation/Motion Graphics), Gordon Silveria (Academy of Art University), David Brodeur (Locked and Loading), Chetan Singh Kunwar (ADAA category winner, Fine Art: Graphic Design/Print)



Left to Right: Commercial: Video Editing/Post-production category winners Annette Lee and Brigitta Martiana, and Commercial: Print/Graphic/Illustration category winner Junki Hong


Fine Art: Graphic Design/Print category winner, Chetan Singh Kunwar speaks about winning project to 2018 ADAA Finalist judge Gordon Silveria (Academy of Art University).



Commercial: Package Design category winner, Jordan Richards sits down with a mentor at 1:1 Mentorship Mashup.


Day 2

First thing on the agenda were the MAX General Sessions where attendees got to hear from keynote speakers, Nicola Scott (comic book artist), Albert Watson (photographer), Questlove (producer, author, musician, DJ, designer), Lilly Singh (actress, producer, writer), and Ron Howard (producer, director, writer, actor). Each shared insight on their own professional and personal paths to success.

Following the MAX General Sessions, the ADAA winners were whisked away to the Moonlight Rollerway for some fun and roller skating, followed by MAX Sneaks, and later the closing party, MAX Bash.


Day 3

The final day for Adobe MAX and for our winners. However, before they all went their separate ways, the ADAA winners had their last 1:1 Mentorship Matchups, and their Adobe Awards Winner Interviews on Adobe Live.



Kristine Arth interviewing Fine Art: Photography category winner, Alena Gelen for the Adobe Awards Winner Interviews on Adobe Live.



Approximately 14 000 educators, professionals, and students attended this year's Adobe Max conference in Los Angeles.


Another round of applause for the 2018 ADAA winners!






LINKS

General Information on the Adobe Design Achievement Awards
The Official Adobe Design Achievement Awards Webpage
2
018 ADAA: Words of advice for young designers

 

For any Adobe Design Achievement Award related inquiries, contact Programmes Manager, Marnie G.-Vitullo at